The question is what about in the future? Will the same money be available in 2-3 years time? Once you give a player a raise, his salary will not be reduced when revenues decline, whereas the TV deal might not be as lucrative anymore. Of course by that time our revenues will have increased with the new stadium, so it might not matter. It seems logical to raise players' salaries, but not knowing the assumptions the club is making about future revenue, it might not be as straightforward as it appears to be on the surface.