The one word in there that i feel sums us up is react.
We start with a plan, we work towards executing that plan and something happens, appears to me that it could be something with little or no impact on our plan, and we either pause to examine this change and lose momentum or we decide to change the plan and persue this new direction.
I see no focused plan, no plan that we have stuck to, no absolutely clear direction on the football side.
Dof, no dof.
Coach/manager/coach.
Black box, algorithm, data, tried that, binned it off, transfer committee.
My impression going on what has happened over the last 10 years is that we looking for a magic bullet, that one last piece to make everything right, we don't know what that piece is, what it looks like or even what it will bring us, but we know we want it.
This is my opinion, its based on what i have observed and taken from the actions of the club of the club over the last 10 years or so and not as seems to be the topic of the day the bad people in press telling us tales.