We are a cup side. I have wanted us not to be one for most of the 18-odd years I've been supporting this club, but you...we, cannot run away from our nature. And as such, the cups are where we can win the trophies that will put us back on the path to challenging the top sides in this country. Our dreams about titles don't matter until we have the spending heft to pursue them: until then, throwing away the chance to compete for a cup we can win against our arch-rivals is a stupid, stupid decision.
As for your views on spending, I disagree, but we both know that already. The key is targeted spending, spending that extra bit in crucial times to support the manager in charge. But again, we both know our stances on this.
And Poch could improve us year on year, but still end up 5th and without a trophy to his name come the end of his contract: if that is the scenario (not saying it will be, but if it is), there is no reason to keep him on whatsoever. Forget SAF, with that sort of general gentle bumping around the glass ceiling without ever breaching it, he'd be the slightly more forward-thinking David Moyes of Everton fame.