Re: Northumberland Development Project
Found this on
Skyscr@percity.com
Matchday Revenue
Man Utd - £109.1m
Emirates Marketing Project - £39.6m
Chelsea - £70.7m
Arsenal - £92.8m
Liverpool - £44.6m
Spurs £40.2m
These are a rough breakdown of the figures that I have done. I admit my maths is a bit rusty and please by all means correct me if wrong as I did this by myself and would be happy to accept any help or advice.
Revenue per capita over the season
1 - Chelsea £70.7m ÷ 42,000 = £1683.33
2 - Arsenal £92.8m ÷ 60,000 = £1546.66
3 - Man Utd £109.1m ÷ 76,000 = £1435.52
4 - Tottenham £40.2m ÷ 36,000 = £1116.66
5 - Liverpool £44.6m ÷ 45,000 = £991.11
6 - Emirates Marketing Project £39.6M ÷ 47000 = £842.55
Over the course of season Chelsea played five more home game than Arsenal, as a result of this Chelsea earned more per fan over the course of the season than Arsenal. This goes to show how important success on the pitch is, regardless as to how big and brilliant your stadium is in fact Chelsea finished one place above Arsenal in the Money League. If Arsenal played the same number of home games as Chelsea they would’ve received £110.6m in matchday revenue (which would’ve been the highest in the country).
Revenue per game
1 - Man Utd 28 ÷ £109.1m = £3,896,428.57
2 - Arsenal 26 ÷ £92.8m = £3,569,230.76
3 - Chelsea 31 ÷ £70.7 = £2,261,290.32
4 - Liverpool 26 ÷ £44.6m = £1,715,384.61
5 - Tottenham 26 ÷ £40.2 = £1,546,153.84
6 - Emirates Marketing Project 26 ÷ £39.6m = £1,523,076.92
You can tell just how outdated a stadium like WHL is now, despite being modern in comparison to grounds like Goodison Park and not the worse. If you doubled the capacity at WHL to 72,000 (12,000 more than the Emirates) with the current and now outdated configuration then you would earn just below £3.1m a game which would still be under half a million less than what Arsenal are getting per game and would be £10-15m less than them over the course of a season.
Revenue per seat from each home game
1 - Arsenal – £3,569,230.76 ÷ 60,000 = £59.48
2 – Chelsea – £2,261,290.32 ÷ 42,000 = £53.84
3 - Man Utd – £3,896,428.57 ÷ 76,000 = £51.26
4 - Tottenham – £1546153.84 ÷ 36,000 = £42.94
5 - Liverpool – £1,715,384.61 ÷ 45,000 = £38.11
6 - Emirates Marketing Project - £1,523,076.92 ÷ 47,000 = 32.40
This is another good example of configuration and corporate seating but also location, as you can see there is a big gap between the North and South. Both Spurs and Chelsea have smaller capacities than Liverpool and Emirates Marketing Project respectively yet have better Matchday revenues with the location of London being the most likely cause.
Over all Arsenal are still miles ahead of the rest when it comes to matchday revenues, whilst Man Utd do have the largest there isn’t much of a gap between the two despite Man Utd having 16,000 more seats.
What this shows is how important getting this stadium right is for Spurs, if they can avoid the vast debt or short term trouble that affected Arsenal’s transfer outlay and competitive side for the past ten years then, even with 56,000, Spurs could have a very competitive foundation to build on.
Also Chelsea’s success shows that it’s not just the stadium that helps with financial muscle, it’s also how many games and trophies you win. Above all else though winning is what attracts players, just look at Borussia Dortmund they have the full package – the largest average crowd in Europe, were recently back to Bundesliga Champions, have a great manager, a very good team, last year’s CL runners up and are in the competition for the third year running. Yet, two of their best players have left them for their bitter title rivals Bayern Munich in the same calendar year, Why? Because Bayern win, they did the treble last year and they have one hell of a history of winning.
Levy once stated that the increase in capacity would only happen if he knew that it would not have any effect on the club’s ability to strengthen the first team squad, he did not want to see the club incur a huge debt as a result of the project with Arsenal being the example of what he wanted to avoid. There are a lot of ‘what ifs’ in football but one that sends shivers down my spine is ‘what if Arsenal incurred no debt whatsoever when moving into the Emirates?’ They would literally still be streets ahead of us.
We need the right balance with the new stadium, the right revenues but also the right costs. We don’t have the vast pockets that Chelsea and Emirates Marketing Project have nor have we had the success that Arsenal enjoyed and Man Utd have enjoyed. Whilst Liverpool have been struggling for well over a decade for an increase in capacity and have some similarities they have one of the largest fan bases in Europe, if not the World.
The fact that we had a demand for 60,000+ from just a string of top five finishes, winning only one League Cup and qualifying for the CL just once shows that Spurs have a potentially very big, if not huge, revenues to tap in to with they were to become Cl regulars and start winning trophies. On top of this Spurs are located in one of the most popular and richest cities in the World whilst also being in the most populated and wealthy regions in the whole of the UK.
As a result of the success of the Bill Nicholson era and other successes in the club’s history, Spurs boast one of the largest fans basses in the Premier League with the past 5-8 years showing that the club can also attract the younger generation and can develop stars of the future, with Bale being the best example, to also help add to the already impressive size of its supporters. To put it simply, you could say that Spurs are the Shale Gas of the Premier League right now, untouched atm but with a lot of potential.