Exactly. Any business is trying to "scrape" money from people. You can question whether the service or product has real value. And you can question the crypto wave. But this isn't really about the crypto bubble or speculation is it? The point it, you buy tokens to use for Spurs-related products. It is actually a use for crypto, which is unusual. Most crypto purchases are speculation, at least in the past. People thinking they will get rich quick. But this isn't that, is it? It is for Spurs fans who want to spend money on choosing the design of the Spurs Team Bus etc etc.
Unless someone can point out why this is so bad, I am fine with it. If people find it fun and entertaining, using (hyped-up) new technologies, so be it. And Spurs can sign an extra player on top of it.