Yes, I have been watching and paying attention. But also in the nicest way, I will direct the same question to you: have you not been watching/paying attention over the last 20 years? The club has been on a consistent upward trajectory. Yet for some unexplained reason people think that ENIC has decided to halt this trajectory now that we are in or on the fringes of top 4. Which doesn't make any sense, and especially so from a business standpoint.
I think we all agree that one of ENIC's objectives is to maximize the value of the club. Well, how do you do that? You don't do it by just making CL. That'll give you a nice chunk of change every year, but it won't increase the value beyond what it already is. Now if you win stuff (and I mean league and CL titles, not domestic cups), that's what catapults the club's value. Not to mention it makes the fans extremely happy too. So to claim that ENIC just care about top 4, is counterintuitive to say the least.
And another thing that people conveniently ignore is that the higher you climb, the more difficult it is to get to the next level. It's much easier to go from the lower end of the table and establish yourself in midtable than it is from midtable to the EL and ECL spots. And more difficult to get from the EL/ECL spots to the CL spots. And then even more difficult to get from the CL spots to a title. It's not linear, yet people treat it like it is. It might take you 10 years, for example, to get from an average finish of 12th to an average finish of 4th and then take you another 10 years to win the title (and all this is assuming you do it organically like we have). Yet people think that, if we were 3rd and 2nd the previous years, we should automatically be expected to be 1st the following year. In the PL, no less! That is the epitome of delusion.