What this will do, is to change the whole fabric of what it means to be a football fan (much more so than the past 30 years' development has, of course). The transition from fan to consumer/customer will be complete.
A football game in this new context is pure, commercial entertainment. Football isn't going to be a sport anymore, the connection between fans and players will completely dininish and a game between Real Madrid and Bayern will be like any new Marvel movie - same formula, no surprises, just a product tailor made to maximize profits.
And profitable they probably will be. I expect myself and other like minded fans to be less and less interested though. People like us, who come back to support our club time and time again, through good times and bad times, even if we play brick and don't get results. The loyalists will disappear.
In return, there will be plenty new consumers, of course. People who don't really have a big affection for football as a sport, but just want their entertainment. They will do their shopping in a world where football is a product just like movies and concerts.
The fan culture that built football will disappear. The die hards that go to every game and sing their hearts out, making it a proper experience for us sporadic spectators, is a dying breed. What's left then? Just a hollow shell.
That's just not for me.