Can someone post the full article as I don’t really want to pay to read it!
Why Spurs fans are not turning up at Wembley this season
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A Spurs fan watches fellow supporters approaching Wembley CREDIT: GETTY IMAGES
- Katrina Law, co-chair of the tottenham hotspur supporters’ trust
30 OCTOBER 2018 • 8:13PM
It is important to keep Monday night’s attendance in perspective. There were 56,000 fans at Wembley
for a match against Emirates Marketing Project that had been rescheduled, twice, into a difficult Monday night slot. Although it was a smaller crowd than fixtures against the likes of Bournemouth and West Bromwich Albion last season, it was still 20,000 more supporters than a full White Hart Lane and only just under the capacity of our new ground. That is still an impressive turnout.
My worry is who comprised the 56,000 fans. If it was mainly one-off visitors and tourists (which it felt like) and a significant percentage of season-ticket holders chose not to attend, that is a real cause for concern for the future of our support. The club should be concerned, too.
We think there are a number of factors affecting attendance. The first of those is Wembley fatigue. The fans were supportive of the move last season – and record attendances demonstrated that – but we thought it was only for one campaign.
Wembley is cavernous and soulless, and it has never felt like home. The stadium is also inconvenient for many fans in terms of travel and it is hugely expensive in terms of food and drink. We made the best of it last season, but Spurs fans were sold (and promised) a superior experience in a state-of-the-art stadium that is yet to materialise. They were charged a lot of money for seats on the basis that the new stadium offered unrivalled facilities.
There is a feeling that money has been taken in order to finance something that has not been delivered. There have also been complaints about the quality of communication from the club.
Fans understand the challenges of managing a complex project, but they want clear, prompt, honest and regular updates. The recent announcement that all home games will be played at Wembley up to Dec 29 shows the club have listened, but that announcement has also increased discontent over ticket pricing. Season-ticket holders are being charged more than they paid for the same seat at Wembley last season, and the club seriously needs to look at their refund mechanism and the pricing for those supporters.
This is causing a good deal of resentment – with the decision to charge top category prices for the game against Chelsea proving particularly unpopular. Refunds present fans with options. Once you refund matches, you are then relying on season-ticket holders to repurchase those seats. You are giving them an option to take the money rather than attend the game.
You need to incentivise them to buy that ticket again and come to the match, at a stadium they did not expect to still be in. At the moment, that is not happening.