CATERING MEETING AT LILYWHITE HOUSE WITH FEEDBACK ON CATERING PROVISION
We’d like to extend a heartfelt thanks to the huge numbers of supporters who responded to our two questionnaires on the catering provision at our new stadium. Your responses were overwhelmingly positive regarding the vision, quality and range of the offer, but individual responses gave us a very useful and insightful look at issues that arose around the ground at different times, as well as your particular tastes and requests.
This information meant that when THST’s catering lead, Rachel Martin, met with David Peskett and Ray Watson from the catering team at Spurs earlier this month, it was a useful two-way information sharing process – one which we intend to repeat at regular intervals throughout the coming seasons. Here’s a flavour of what was discussed.
Survey overviews: From the two surveys, it was evident that fans were impressed with the quality, choice, cost and portion sizes available, and that the percentage improved from the first to the second batch of games surveyed. The speed of service was an issue in the first batch of games but had improved by the second batch – as staff and supporters became more familiar with the way the stadium and the offers worked.
Similarly, regarding availability of desired foods, this percentage improved by the second survey. David and Ray were keen to improve this further. However, with busy concourses it is not possible to wheel large trolleys to the outlets to top up supplies, so this is necessarily restricted to when the game is on or before fans arrive. As games progress, they will have better ideas of numbers required at different areas and will be able to stock accordingly. They will also be exploring ways of storing more food and drink behind the public areas. Another improvement they hope to introduce very soon is for the menu displays to be instant, so that they are removed from displays if that item runs out. This should stop supporters from queuing needlessly or having to make decisions once they get to the front of the queue.
Fans asked why, in some instances, the bottoms up system was not fast enough to cope with pressure points like at half time. In theory this system can pour 62,000 pints in eight minutes! However, there are distribution issues so there are already plans afoot to extend the cellar areas. There have also been some issues with air fobbing, which are being rectified during the close season.
The cashless system is working very well within the stadium and is helping to speed up service.
Some fans mentioned that the wonderful atmosphere in the Market Place, along with the rich variety of provision, should be replicated elsewhere in the stadium as not everyone can get into the Market Place at peak times. This idea was greeted with interest.
The South Stand Terrace, opened for the Everton game, was also considered a great success. It is planned that this will be opened for chosen matches and will be publicised widely.
Pricing: Generally it was felt that the pricing strategy was fair and the starting point for beers was excellent. The strategy is to hold prices where they are for next season. In fact, some prices have gone down e.g. crisps and chocolate; naan and noodles portion sizes have increased and gone down in price.
Beavertown sales have been high and have constituted a larger percentage of beer sales than anyone could have imagined, so again, supply issues will improve next season now that the initial trends have been established.
We talked about the desire for healthy sandwiches, bagels and wraps. This is something we receive regular requests for but which the team do not see replicated in the stadium. For example, for one match they sold 30,000 pies and sausage rolls but eight sandwiches. We would suggest that this is because fans don’t know where to buy them.
So, please download the Spurs Official App, use the function on it where you can identify what food and drink is sold at which outlet, and then make sure you locate and buy the healthy options. That way, we can argue for more of these items to be available in mobile retail points on the concourses. The app really is the answer, and the team are working on more publicity for its full functionality as well as improving its interactivity.
Now for the thorny issue of chips served on their own. David and Ray understood that there was considerable demand for this, and obviously it is in their interests to meet demand. However, the reason this is not currently possible is because of the way chips are cooked, i.e. deep fat fried (oven chips don’t taste as good and take up too much oven space for too long). The sheer numbers of deep fat fryers needed would present too much of a health and safety risk on this scale. However, they are looking at potato wedges as a standalone option.
We discussed the provision for 1882 members which was, agreed by all, not as it had been hoped. This will be a major priority for next season in terms of improving the range and quality of food on offer. There will be better controls on who is going in and out of these areas and, in turn, those that are there legitimately will have a much better experience. Feedback from members has been noted.
It was heartening to hear that all staff, regardless of age, and from the first test event, have been paid the London Living Wage, including cleaners and catering staff.
Of course, there are teething problems, but we think we can all agree that the vision is right and that a great start has been made. There is work to be done but the potential is clearly there for a world class provision and experience. As Ray and David said at our meeting, “We have put our souls into this. We hope we’ve considered everyone and that supporters feel we have done the right thing.”
David and Ray and, of course, all of us at the Trust are grateful for your response to our surveys. So please keep it coming.