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Daniel Levy - Chairman

Grays_1890 said:
Its within PWC an Forbes valuations of us (if ours is to be believed). Assets + planning agreements for future initiatives + 3 x Turnover, like it or not our club is a commercial and infrastructural monster
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Yeah I don’t rate the BIG 4 when it comes to valuing things like football clubs
You value things based on profits too
 
Grays_1890 said:
And because post covid marketing world has collapsed to an extent, so the level of them deals are not there anymore. Equally in many marketing circles there is talk about how Spurs are gaining more value by having their own name on the ground (given the increased visibility on international events) which outweighs what the income might be. I have zero issue with us placing a large value on the renaming of our ground because I see both sides TBH
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Agree with your first statement.

Still wondering what actual value we get out of having our name on the ground. What 'value' does that bring in?
 
You have to feel that every time our name gets tagged as the venue for, say, Beyonce, it further amplifies the name beyond 'sport' and adds recognition to the club/brand. Which must mean that whenever selling is discussed, it adds value as the buyer can either self-sponsor or sell the naming rights for a higher value due to greater profile. In music/entertainment circles our gaff is establishing itself as the venue in London for major gigs, taking gigs from Twickenham, Olympic, and Wembley recently.
 
billyiddo said:
People get paid to work these things out. It'll be worth more to an outside business though as wrt football events we aren't gaining any extra reach as our name is already attached via the team.
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It won't be from match days, it'll be the advertisement during all the other events. The advertisement in US from the NFL games alone must be worth a fair chunk.
 
Finney Is Back said:
Agree with your first statement.

Still wondering what actual value we get out of having our name on the ground. What 'value' does that bring in?
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The same marketing value as someone paying for it, maybe more

Depends on size of club.....Brightons Marketing Value is less than American Express and their reach is realistically far less than others.

We can forgo 250m marketing to realistically peg our brand exposure to same amount in markets we want to crap aka the US.
 
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DubSpur said:
Or they can't get a deal that is worth more than the advertising value of having the name on the stadium.
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Maybe a bigger club like United, Barca, Real Madrid etc. I’m not convinced it’s worth more to US than having actual money. If the plan was to have our name be the Tottenham Hotspur stadium all along then that would be more plausible.
 
Jurgen the German said:
More believable than having our name being more valuable than having real money for the naming rights.
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Not really, if there was money on the table that met our valuation then we'd have a sponsor deal agreed. Our valuation will be a figure that has been worked out based on many factors, including what the value is worth to us as it is, it won't have been plucked out of thin air - so the only assumption to make is no one is interested at the value we hold it at and that we aren't desperate for money so won't sell for less than it's worth. Why is that a bad thing?
 
billyiddo said:
Not really, if there was money on the table that met our valuation then we'd have a sponsor deal agreed. Our valuation will be a figure that has been worked out based on many factors, including what the value is worth to us as it is, it won't have been plucked out of thin air - so the only assumption to make is no one is interested at the value we hold it at and that we aren't desperate for money so won't sell for less than it's worth. Why is that a bad thing?
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Don’t necessarily disagree. But I also think 6 years is a significant amount of time to ask questions as to why a deal hasn’t been done. It’s not unreasonable IMO to ask questions but I take your point.
 
Jurgen the German said:
Don’t necessarily disagree. But I also think 6 years is a significant amount of time to ask questions as to why a deal hasn’t been done. It’s not unreasonable IMO to ask questions but I take your point.
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You're right, it's not unreasonable to ask questions, but for this one the answear has been given repeatedly.
 
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