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Daniel Levy - Chairman

Levy's "problem" is having a Jewish surname. So when he doesn't spend enough money to satisfy the moaners, they see him as tight. For the Elfsborg game, I was lucky enough to have an invite to the lounge at the top of the East stand. Walking round the stadium I was struck by what an extraordinary achievement the new stadium is. Daniel Levy's individual vision, to create and then project manage the construction of a world class stadium. Do the "Levy out" phalanx have any acknowledgement of the achievement? Of course there have been windows when he has failed to spend as he should have done, and equally his decision-making has been off in terms of hiring and firing managers, but commercially he has been brilliant. Hopefully the new Directors such as Munn and Lange will help us get back a high-achieving team.......
 
It’s not just football is it

No I know that - I was just saying that a non related business sponsoring us would get the reach through the footballing events on top of the non footballing events where we would only be benefiting from the reach from the latter.
 
Of course naming rights would have been part of the thinking/planning from the outset, not sure where the argument is there or what it proves?
not the need for it but questions around how long its taken - we've got the crowds, we've got beyonce and NFL so is it the price ? i believe we've changed the head of sponsorships along the way too
 
not the need for it but questions around how long its taken - we've got the crowds, we've got beyonce and NFL so is it the price ? i believe we've changed the head of sponsorships along the way toThat’s what it was originally. The club was looking for north of £20m a year. There was interest from a financial services company at close to £15m
Originally it was the price. There was an offer from a multi national financial services company at close to £15m a year but Levy valued the rights at closer to £25m a year.

I think Levy realises that ship has now sailed, with us no longer looking like being a regular Champions League club and the Super League now being off the table. I think the rights are now being kept as it is likely to make a sale easier and/or inflate the price of the sale of THFC.
 
Originally it was the price. There was an offer from a multi national financial services company at close to £15m a year but Levy valued the rights at closer to £25m a year.

I think Levy realises that ship has now sailed, with us no longer looking like being a regular Champions League club and the Super League now being off the table. I think the rights are now being kept as it is likely to make a sale easier and/or inflate the price of the sale of THFC.

Not sure you are allowed to use stadium sponsorship names in continental football tournaments? Don't Arsenal & Dortmund use different names when in Europe?
 
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Originally it was the price. There was an offer from a multi national financial services company at close to £15m a year but Levy valued the rights at closer to £25m a year.

I think Levy realises that ship has now sailed, with us no longer looking like being a regular Champions League club and the Super League now being off the table. I think the rights are now being kept as it is likely to make a sale easier and/or inflate the price of the sale of THFC.
Agreed, if we had a sponsorship deal with Hooters / Walmart then the Qataris won’t buy the club and vice versa.
Or they may buy it for £500m less. So the £10m per year becomes moot.

A strange thing about humans is they will negotiate about a club being worth £3.1b or £3.3b or £3.5bn and yet still quibble over whether hot dogs should be sold for £3.70 or £3.90
 
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