I don't know why I forgot he supports that filthy tinpot club. The audacity to fudging complain about things like this. I always preferred Frank Skinner anyway...
To be fair to Baddiel, his principle argument is that Spurs fans' chanting of the word "yid" in a positive way merely prolongs and / or incites the use of the word in a pejorative way by other fans - especially Chelsea's. He argues that, if Spurs fans stopped using the word positively, then other fans would stop using the word pejoratively.
However, there is not a shred of evidence to support his argument. Quite the opposite, in fact. It was only after Spurs fans initially appropriated the word back in the 70's and 80's that widespread and frequent anti semitic abuse from fans of other clubs diminished - almost to the point of being entirely eradicated. These days, instances of anti semitic abuse at Spurs games are rare and very small scale (which simply highlights why this silly, little episode is nothing more than a storm in a teacup). Who is to say, if Spurs fans gave the word back - stopped chanting it - that its use as a pejorative by fans of other clubs wouldn't quietly and steadily increase?
Baddiel isn't stupid. He must know that the word, in the context of football, now has an altogether different meaning. And that that is why Spurs fans now believe that it belongs to them. He must also know the nature of football fans. That they are stubborn and do not like being told what not to do when they believe that there is absolutely nothing wrong with what they are doing. That their being told not to do something that they believe to be positive will only elicit defiance. That they will just do the thing that they have been told not to do even more. So I have to wonder what he hopes to get out of his stance on this issue.
I half suspect that, as a Chelsea fan and a Jew, he simply resents the fact that Spurs is the club that most takes pride in being a club with strong Jewish associations while Chelsea is the club that is most associated with anti semitic abuse.