Actually, he very much DOES make that distinction.
His whole argument - both in that campaign last year and also while getting a piggy back from the SBL in the past few days - is based on the premise that Spurs fans chanting "yid" and "yiddo" incites anti semitism from other clubs' fans. He's not saying that what we do is anti semitic. He's saying that what we do, however good the intention, attracts and incites anti semitism from others.
I just happen to think that he is quite wrong about that. The tiny number of other clubs' fans who do indulge in anti semitic behaviour would do so regardless of whether or not Spurs fans chant the word "yid". That's because they are anti semites. Not because they have been provoked by Spurs fans into anti semitic behaviour.
I also happen to think that he is quite wrong about Spurs fans - Jews and gentiles - having no right to claim the word "yid" for themselves. We do have that right. We have it because we single handedly all but eradicated anti semitism from England's football stadiums. It is because of us that anti semitism within football is now, mercifully, a rarity on a very small scale. The authorities did absolutely nothing to counter anti semitism. We did. And we succeeded. That gives us the right.
The word now has a meaning that is altogether different from its other, pejorative meaning. And I believe that our meaning is now more prevalent than the other. The majority of people under the age of thirty who know the word at all, have no concept of it as a term of abuse for Jews. They simply know it within the context of Spurs. And, to them, it just means Spurs fan, player or club as a whole.
That is the English language in action. And we effected that action.
Yids and proud.