@DubaiSpur 3 things on what you were saying there:
There is a reason we do things the way we do. It isn’t pointless. It’s to keep us on a sound footing so that we are well positioned to keep progressing in a long term, sustainable way. So many teams have taken the risks to move up a level, with the only way of sustaining that being to keep succeeding, and when they fail, they move off the upward curve and on to the downward one. The reason for the stadium is so our baseline of investment we can make that isn’t contingent on success (eg CL football and PL prize money) can be higher. Therefore, we’ll have more chance of sustaining that each season.
Secondly, stepping up or squad in terms of quality now isn’t easy, but it would be possible if we didn’t factor current affordability into it. For instance, I think if we had Emirates Marketing Project money, but the exact same squad as we do now, I think we would have signed Zaha. But we probably would have needed to go to 70M at least to do it. So then the decision has to be, based on what our current investment level not contingent on success is, we can probably always afford to spend to keep us competitive in this new top 6 that has developed. And I’m sure we could afford to spend to make a push to win the league on one season or another, but it might risk the platform to keep us up where we are in subsequent seasons. We want to keep on the upward curve rather than the downward one. So the question is then, does Zaha definitely push us up another level, to make us a consistently top 2 side? Does he definitely do that for 70/80M? When we have Son, Moura, Lamela? I don’t think he does. But, does spending 70/80M when we couldn’t afford to keep doing that risk the financial platform we have gotten ourselves on to?
So I think you are partly right. I don’t think Levy wants to risk pushing for the title on the odd season right now. I think he’d rather we be a sustainable top 6 team in this climate. But if say Everton or Wolves threatened our spot, I think we would spend to make sure we didn’t fall if the Manager thought we needed to. Because they clearly will sell us, and the best chance of a return they want is to position the club as ripe for a new owner to come in and take us on the final step of the journey, rather than seeing us yoyo between 3rd, 8th, 3rd, 10th, 8th, 5th for example. They’ll get more value if we are consistently pushing our level, rather than if we are showing inconsistency. (Good finances will also do that, and just like good finances in business, an accountant won’t want to be lumpy accounts one month to the next, a buyer won’t want to see lumpy finishes from one season to the next). If we get our revenues to the point we can spend more under their ownership without it being contingent on success, I think they will do. But they are going to try and keep us in the upward curve rather than the downward.
Thirdly, you made a comment that Poch would clear on Levy’s penny pinching. Which assumes he isn’t just as bought in to the idea of not spending as Levy is. I think he is - and if he really thought Grealish was going to be a difference maker, we would have pushed for it more. I just find it interesting that Poch seems insulated from a few things most fans don’t seem to like, when he is just as likely to be the reason they are happening.