That's not impossible, but the per capita purchases would be remarkable.
The reason I asked about Puma is that the others fit rather simple pattern, one that wouldn't fool Baldrick. There is a simple reason why they have lucrative sponsorship deals with Etihad Airways, Etisalat, Visit Abu Dhabi, and Aabar. It's much harder to dismiss Puma as legitimate.
Source:
Emirates Marketing Project deserve European ban if guilty
Need to register, but here's the article, someone posted it on FB:
Matthew Syed in the Times
I would love to meet the staff in Emirates Marketing Project’s sponsorship department. They must be geniuses down there. They have taken a relatively small club in global terms, with a smallish fanbase, and turned them into a commercial powerhouse with no precedent in organised sport.
Companies that have had no association whatever with football, and for whom the commercial upsides are quite obscure (at least to me) have been falling over themselves to sign deals with the club. “To talk well and eloquently is a very great art,” Mozart once said. Well, the guys at the sponsorship office must be positively Shakespearean.
Deals with, among other companies, Etihad Airways, Etisalat and Visit Abu Dhabi, have been negotiated and signed. Money has poured into the club like water into the Niagara Basin. If nothing else, I would love to have seen the PowerPoint presentation that persuaded Aabar to invest so lavishly. This is an investment company based in Abu Dhabi with holdings in aviation, energy, manufacturing and technology, so you can totally see that they would be keen to throw millions into a football club in northwest England.
City like to tell us that they are now a global franchise, with a worldwide audience and unlimited aspirations. This, after all, is the explanation for how the club have managed to finance some of the most extravagant expenditure in the history of sport. It is all coming from their own self-generated revenues, partnerships with companies looking for a “synergistic association”.
And yet, if so, why do so many of these partners conform to such a curious pattern? For a club with such global reach, why do such a high percentage of sponsors seem to hail from a tiny sliver of land situated between Oman and Qatar? It is like in Harold Pinter’s play The Caretaker, where the tramp keeps repeating the phrase, “I gotta go to Sidcup.” City’s sponsorship department gotta go to Abu Dhabi.
Perhaps the tone of this column is a tad sarcastic, but then I have always found the City project rather fantastical. The football is beautiful but the balance sheet has long seemed more like something from a Gilbert & Sullivan farce.
For years, we have been expected to believe that a club owned by a chap with untold wealth, and which has spent without inhibition, has been operating on a purely commercial basis. Nothing to see here, guv. Now, of course, the club are in the midst of an investigation by Uefa. The original allegations from last November by Der Spiegel were strongly denied by the club. Last week, more leaked documents emerged, including one pertaining to Aabar, that financial investment company. An email from director Simon Pearce allegedly said: “As we discussed, the annual direct obligation for Aabar is £3 million. The remaining £12 million required will come from His Highness.”
The allegation, then, is that the sums transferred by Aabar were gerrymandered by Sheikh Mansour, the owner, who was providing vast subsidies in defiance of Uefa rules. The implication is that City’s sponsorship department, far from being candidates for a gushing case study in the Harvard Business Review, are really a back-office function channelling illicit funds through plausible front companies.
In a different email, Graham Wallace, then City’s chief operating officer and who was writing in September 2012, allegedly wrote: “What we therefore need is that monies we are attributing to [City’s sponsors] Etisalat, ADTA, Aabar and Etihad . . . are physically remitted to us by those businesses . . . to avoid any related party influence/control considerations.”
This is not the only inquiry City are facing, of course. They may also be the subject of an FA inquiry after it was alleged that they misled the governing body over the third-party ownership of a player, Bruno Zuculini. Just last week, we also discovered that the FA will be investigating allegations that Emirates Marketing Project paid Jadon Sancho’s agent £200,000 in connection with the England forward’s move from Watford when he was 14.
Now, I should state two things clearly. The first is that I have nothing against City per se. They play beautiful football and have some wonderful fans. The second is that City strenuously deny all the accusations, sticking to the mantra they have trotted out since last year. “We will not be providing any comment on out-of-context materials purported to have been hacked or stolen from City Football Group and Emirates Marketing Project personnel and associated people. The attempt to damage the Club’s reputation is organised and clear.” They are nothing if not consistent.
But one’s admiration for the way City play football should not shade into the acceptance of shady behaviour off the pitch, if such behaviour can be proved via due process. And neither should one’s disagreement with the strictures of Financial Fair Play, which favours established clubs at the expense of arrivistes such as City, shade into condoning the serial violation of those same strictures. If you want to change the rules, you should lobby to do so, not break them instead.
And that is why if City are found guilty they should not be given the customary slap on the wrist, but thrown out of the Champions League. That would deprive the competition of a wonderful team, but it would also send an important message that the powerful and wealthy are sometimes inclined to forget. Rules only make sense if they are enforced.