wasn't the primary aim of FFP to stop rich people coming in, bankrolling clubs at unsustainable levels then leaving them in the **** when they didn't get instant success
it was never about a level playing field
exactly, it was always about protecting the status quo.
makes sense for the big owners, also makes sense for the leagues/media/associations/sponsors who have all invested in certain "brands" (e.g. the infamous Sky 4)