ENIC

[Gutter Boy]

Are some of these figures being bandied about naming rights figures believable , here is a list from one website , if Barca are getting 20 mil euros a year can't see us getting the reported £20 mill wanted.
Also the figure of £10 mill quoted for Everton can't be per year , just a look at HillDckinsons accounts shows the turnover at £145.3 million and Profit for the financial year before members'remuneration £58,576,000 ----- not sure what members remuneration is but Evertons namimg rights can't be £10 mil per year on turnover of £145.3, more like £1 mill per year over 10 years

Top Biggest Naming Rights Deals 2025​

1. Bayarena (Germany) €30 million
2. Spotify Camp Nou (Spain) €20 million
3. Allianz Arena (Germany) €13 million
4. Mercedes-Benz Stadium (USA) €11 million
5. Signal Iduna Park (Germany) €11 million
6. Allianz Stadium (Italy) €10 million
7. Ryadh Air Metropolitano (Spain) €10 million
8. Mercedes-Benz Arena (Germany) €10 million
9. BMO Stadium (USA) €9,2 million
10. Ulker Stadium (Turkey) €8,3 million
11. Emirates Stadium (England) €6,9 million
12. Groupama Stadium (France) €6,9 million
13. Tupras Stadium (Turkey) €6,6 million
14. Dignity Health Sports (USA) €6,4 million
15. Gilette Stadium (USA) €6,4 million
16. America First Field (USA) €6,1 million
17. Veltins Arena (Germany) €6 million
18. Morumbis (Brazil) €5,9 million

Its always been a big misnomer that stadium sponsorships are significant. Its just been a angle for the White Type of Spurs Fans lot to attack Levy on, rather than a genuine missed opportunity

Also, long term deals like Arsenal's get badly effected by inflation beyond the first few years, and are virtually valueless by the end

 

[MartyFunkhouser]

Its always been a big misnomer that stadium sponsorships are significant. Its just been a angle for the White Type of Spurs Fans lot to attack Levy on, rather than a genuine missed opportunity

Also, long term deals like Arsenal's get badly effected by inflation beyond the first few years, and are virtually valueless by the end

Its also in some ways a false flag, we sell the shirt sponsorships and others to the value they are worth, the idea that we want too much money would mean those deals would rarely happen, but they do and in most are very good and lucrative deals.

There is though clearly more at play with renaming your stadium which carries weight every time something happens in the ground when the name will be mentioned. There is a line in value where its just a well keeping it as is than flogging it on to someone for a price you don't value, just because.

 

[Gutter Boy]

Its also in some ways a false flag, we sell the shirt sponsorships and others to the value they are worth, the idea that we want too much money would mean those deals would rarely happen, but they do and in most are very good and lucrative deals.

There is though clearly more at play with renaming your stadium which carries weight every time something happens in the ground when the name will be mentioned. There is a line in value where its just a well keeping it as is than flogging it on to someone for a price you don't value, just because.

I agree Levy was being genuine about that. Every Beyonce and Taylor Swift fan around will now know the name Tottenham Hotspur and have positive associations with it, and that's different from the club's usual demographic. That's important/will pay back long term. Whereas i can't for the life of me recall the various fleeting corporate names of Sheffield Arena over the past decade or what those companies ever sold.

 

[MartyFunkhouser]

I agree Levy was being genuine about that. Every Beyonce and Taylor Swift fan around will now know the name Tottenham Hotspur and have positive associations with it, and that's different from the club's usual demographic. That's important/will pay back long term. Whereas i can't for the life of me recall the various fleeting corporate names of Sheffield Arena over the past decade or what those companies ever sold.

And before the "Levy can do no wrong" bait comes on, he obviously made many mistakes, but this isn't really one that is easily understood by just a "sell the rights" comment.

 

[Lilbaz]

We had offers of around £15m when the stadium was brand new.

From who? I don't remember any.

 

[SirPercyHotspur]

Its always been a big misnomer that stadium sponsorships are significant. Its just been a angle for the White Type of Spurs Fans lot to attack Levy on, rather than a genuine missed opportunity

Also, long term deals like Arsenal's get badly effected by inflation beyond the first few years, and are virtually valueless by the end

Yep, some believe every rumour on the internet, if we were really offered £15 million a year naming rights and Levy turned it down I'm surprised Joe Lewis didn't sack him immediately.
There was also the Nike shirt deal that many said we had undersold ourselves , THST asked levy to expalin it and this was his answer..

• DL [Daniel Levy] explained how other Clubs sold their merchandise rights (store and licensing) too, but that we preferred to control that ourselves so comparing those deals was not comparing like for like

Just a check on Spurs commercial revenue compared to most other PL clubs shows that in the commercial market Spurs have done very little wrong over the last 24 years.

 

[DubSpur]

Its always been a big misnomer that stadium sponsorships are significant. Its just been a angle for the White Type of Spurs Fans lot to attack Levy on, rather than a genuine missed opportunity

Also, long term deals like Arsenal's get badly effected by inflation beyond the first few years, and are virtually valueless by the end

One sponsorship deal isn't signigicant but they all add up. We've tons of deals now, probably most are in the 2-3m range but the amount of them makes them lucrative. We shouldn't stop doing deals or look at it as unimportant just because that one individual deal isn't a game changer.

 

[Gutter Boy]

One sponsorship deal isn't signigicant but they all add up. We've tons of deals now, probably most are in the 2-3m range but the amount of them makes them lucrative. We shouldn't stop doing deals or look at it as unimportant just because that one individual deal isn't a game changer.

But its relative. What's more important - NFL being broadcast to millions across America 'live from Tottenham Hotspur'. Or someone else paying Bissouma's wages?

 

[DubSpur]

But its relative. What's more important - NFL being broadcast to millions across America 'live from Tottenham Hotspur'. Or someone else paying Bissouma's wages?

That's what the experts are there for. They can put a value on that, I wouldn't know where to start. They can give an idea of what the value we should put on a sponsorship deal and you can be certain that's alreay been done, with Levy even saying that the value it brings to us having our name on it is greater than any deal we were offered.