Jurgen the German
Terry Dyson
Naming rights is worth potentially hundreds of millions also.
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- Thread starter mattls
- Start date
Naming rights is worth potentially hundreds of millions also.
MartyFunkhouser
Willie Hall
Of course but like anything if not more so, renaming your home has to work on alot more levels than taking shirt sponsors.
No one mentions the shirt sponsor, but anytime anything happens in your stadium its mentioned, in our case, globally because we have more events over a diverse number of "subjects" than any stadium in the world
Hence when it was mentioned by Levy before he said he could have done loads of deals for it but it had to be the right brand for the right partnership for the right money.
As mentioned tons on here, not many big clubs go down the route and we do have a brand an identity to protect, thats linked with the stadium.
Linking this to the story of the moment, you don't also investigate someone who might have been too protective of the brand, you might say "they over valued it" but its much better to be that way than to say "well Levy sold it out for quick revenue and totally under valued a deal we are now stuck with for 10 years"
Ultimately the Lewis' can do what they like now with it and sell it for whatever they like, not much to investigate in that respect
Realistically £7m to £10m a year for us.
Jurgen the German
Terry Dyson
Over a 10-15 year period that’s a lot a of money.
Gutter Boy
Tim Sherwood
Exactly. Which is one player's wages. So hardly a game changer
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£70-150m not hundreds. It's an additional revenue stream but not game changing. It works out as £150-200k a week. Basically the wages of richarlison or maddison.
Bedfordspurs
Paul Gascoigne
Everton have got £10m a year and that’s with a local business
Spurs were after £20m
If Evertons is worth 10m then when you take into account our European games, American football games, world boxing fights, and other events, 20m seems reasonable.
Bedfordspurs
Paul Gascoigne
It does if someone will pay it
But so far that’s not happened
MartyFunkhouser
Willie Hall
Plenty of reasons for that aside from expectation though. The global scene is dreadful
Bedfordspurs
Paul Gascoigne
Hence why no one is paying it
MartyFunkhouser
Willie Hall
Of course
And I think we have been ok with thay too because despite the cynicism it still carries our name and that carries weight for us.
Bedfordspurs
Paul Gascoigne
And that’s a value in itself
I work for a huge American company and they talk about the stadium as a venue (not the football club) by name
MartyFunkhouser
Willie Hall
Course its a value, its worth the same ballpark to us as what someone else is also willing to pay for for our own brand. Otherwise people wouldn't do it.
Great deal. Juventus was €75m for 12 years.
SirPercyHotspur
Bobby Zamora
Are some of these figures being bandied about naming rights figures believable , here is a list from one website , if Barca are getting 20 mil euros a year can't see us getting the reported £20 mill wanted.
Also the figure of £10 mill quoted for Everton can't be per year , just a look at HillDckinsons accounts shows the turnover at £145.3 million and Profit for the financial year before members'remuneration £58,576,000 ----- not sure what members remuneration is but Evertons namimg rights can't be £10 mil per year on turnover of £145.3, more like £1 mill per year over 10 years
Also the figure of £10 mill quoted for Everton can't be per year , just a look at HillDckinsons accounts shows the turnover at £145.3 million and Profit for the financial year before members'remuneration £58,576,000 ----- not sure what members remuneration is but Evertons namimg rights can't be £10 mil per year on turnover of £145.3, more like £1 mill per year over 10 years
Top Biggest Naming Rights Deals 2025
- Bayarena (Germany) €30 million
- Spotify Camp Nou (Spain) €20 million
- Allianz Arena (Germany) €13 million
- Mercedes-Benz Stadium (USA) €11 million
- Signal Iduna Park (Germany) €11 million
- Allianz Stadium (Italy) €10 million
- Ryadh Air Metropolitano (Spain) €10 million
- Mercedes-Benz Arena (Germany) €10 million
- BMO Stadium (USA) €9,2 million
- Ulker Stadium (Turkey) €8,3 million
- Emirates Stadium (England) €6,9 million
- Groupama Stadium (France) €6,9 million
- Tupras Stadium (Turkey) €6,6 million
- Dignity Health Sports (USA) €6,4 million
- Gilette Stadium (USA) €6,4 million
- America First Field (USA) €6,1 million
- Veltins Arena (Germany) €6 million
- Morumbis (Brazil) €5,9 million
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MartyFunkhouser
Willie Hall
I suspect that it will be packaged as part of a take over.....Ala Etihad for Abu Dhabi etc
Finney Is Back
Barry Daines
We had offers of around £15m when the stadium was brand new.
Chrissivad
Nick Barmby
Or stadium and shirt sponsor