Jurgen the German
Terry Dyson
Naming rights is worth potentially hundreds of millions also.
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ENIC
- Thread starter mattls
- Start date
Naming rights is worth potentially hundreds of millions also.
MartyFunkhouser
Willie Hall
Of course but like anything if not more so, renaming your home has to work on alot more levels than taking shirt sponsors.
No one mentions the shirt sponsor, but anytime anything happens in your stadium its mentioned, in our case, globally because we have more events over a diverse number of "subjects" than any stadium in the world
Hence when it was mentioned by Levy before he said he could have done loads of deals for it but it had to be the right brand for the right partnership for the right money.
As mentioned tons on here, not many big clubs go down the route and we do have a brand an identity to protect, thats linked with the stadium.
Linking this to the story of the moment, you don't also investigate someone who might have been too protective of the brand, you might say "they over valued it" but its much better to be that way than to say "well Levy sold it out for quick revenue and totally under valued a deal we are now stuck with for 10 years"
Ultimately the Lewis' can do what they like now with it and sell it for whatever they like, not much to investigate in that respect
Realistically £7m to £10m a year for us.
Jurgen the German
Terry Dyson
Over a 10-15 year period that’s a lot a of money.