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Adam Wharton

Prices kept going up in the belief they always would (like dutch poppies). Covid and ffp curtailed that, tv deals stalled, but the saudis pumped it a bit.

At the moment prices have flatlined a bit. Especially when wages are considered.

It might still curtail, of course, but look at the money being thrown at teams in the club world cup, the money Saudi keep offering the PL, the ever continuing growth of the PL brand globally - I don't think its naive to believe we have not hit the ceiling quite yet, but then again, who knows.
 
It might still curtail, of course, but look at the money being thrown at teams in the club world cup, the money Saudi keep offering the PL, the ever continuing growth of the PL brand globally - I don't think its naive to believe we have not hit the ceiling quite yet, but then again, who knows.

As i said the saudi's pumped it a bit (they are the money behind the cwc).
 
It might still curtail, of course, but look at the money being thrown at teams in the club world cup, the money Saudi keep offering the PL, the ever continuing growth of the PL brand globally - I don't think its naive to believe we have not hit the ceiling quite yet, but then again, who knows.
I think you are wrong. Except Saudi, where do these get the money from? Us! And more and more people are feeling it, and seeking towards cheaper and illegal IPTV to watch football, because it's getting to expensive to watch through official channels.

Sponsors get their money back through exposure, but with dropping viewing figures from official broadcasters, why would they spend more money? I think we're very close to the limit, and I expect we'll see salary caps across the board sooner rather than later.
 
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