Do you remember pre-Brexit, even for the more hardline Leavers no deal with our largest trading partner was not on the table? Farrage wanted a Norway-like arrangement; laughable now. No one but no one countenanced leaving and not pursuing open trade with our closest neighbors. Why would you want to actively damage the UK and trade? Yet here we are supposedly considering it.
No deal is a rueful, logical progression when idiots like Farrage understand that a Norway-like trade deal or a soft Brexit is worse than staying in the EU. No deal is essentially obstinance. Where going back is too embarrassing, you dig yourself further in, in the hope that you'll pull out a diamond. It's a gambler's ruse. The odds of success are diminishing the further you go, but you've gone this far, you have to give it a punt.