Typical flooding the club with money, but with added changing the name of the club and the colours of the club. All as a corporate branding exercise.
Imagine turning up next season to see us as coca cola hotspurs in a red kit.
Sorry, but that is total nonsense. I feel compelled to smash this one line statement of pure conjecture to pieces with some facts (not that anyone will be interested
).
It just annoys me when people pass off nonsensical opinion as fact.
Firstly, having a company in the name of a football club is nothing new in Austria. Current examples:
Red Bull Salzburg
SK
Puntigamer (beer) Sturm Graz
SCR
Cashpoint (finances) Altach
Trenkwalder Mödling
SV
Josko Ried
SV
Scholz Grödig
SC
Magna Wiener Neustadt
Indeed, Salzburg's greates success (UEFA final vs INTER Milan) came under the name
Casino Salzburg. So clubs having a company name in their names is 100% common place and non-controversial. I think only the Vienna clubs - SK Rapid & Austria Wien have been immune to this practice.
The second point I have to make is that Red Bull has MASSIVE connections to Salzburg, and the casual comparisons with Coke and London are nonsense.
Didi Mateschitz (Red Bull founder/owner) is Salzburg born and bred. He has contributed millions and millions to the public in Salzburg. Two quick examples: culturally he has set up "Hangar 7" an free admittance art gallery near the airport for the promotion off local and national Austrian talent, including paintings and sculpture. Secondly, he has bought swathes of land that were earmarked for industrial development, some spots of real beauty around the city, and made them open to the public for hiking, climbing and leisure activities. He is immensely popular with locals and synonamous with the City. So the coca-cola comparison is a complete non starter.
What he did do is impose new club colours. He changed the traditional purple to red and white. Bizarrely he attempted to erase the clubs history too, but this move was blocked by the Austrian FA. Many hardcore supporters stuck with the club, but the changes were too much for many.
The break away supporters formed SV Austria Salzburg, who play in traditional purple:
http://www.austria-salzburg.at/
The club are currently top of the Regionalla West and have opened up a lead over second placed Wattens SC (Tirol club). They have a good chance to get into the second tier of Austrian football, but could come up against fallen traditional power club LASK Linz, managed by Karl Daxbacher (who had good successwith Austria Wien before dropping down the leagues to rescue a fallen giant).
I hope I've made it clear why I object to the post: if people are going to criticise things, do it on the basis of evidence and real complaints, not speculation and conjecture that appears to other posters as fact.
Sources: I'm employed by an Austrian Bundesliga football club.