Well, I'll take up the customary role as a contrarian to general opinion here and say that I can see where he's coming from...sort of.
Let's look at us from the time he joined us in 2007. Forget the barren 2000's and 1990's prior to that, because footballers don't tend to think of the ultra long-term in that manner. Just think of the ten-odd years he's been here.
In 2007-2008, we won the Carling Cup. It felt like we were on the verge of something. We had a truly magnificent strike force up top, and only needed a more robust midfield and defence (alongside a more mentally strong unit as a whole - one that didn't give up on the season in March) to go on to big things.
2008-2009 - We lost that strike partnership that summer. Got to the Carling Cup final again in 2008-2009 under Harry. Lost to United. Finished 8th.
2009-2010 - Spent a load of money in January 2009 and the summer of 2010. Had a great league season. Finished 4th. Got to the FA Cup semi-final, but lost, unbelievably, to relegated Portsmouth.
2010-2011 - got to the quarter finals of the CL before being thumped by Real Madrid. Finished 5th - looked capable of repeating our CL qualification late on, but fell away in the end.
2011-2012 - got to 4th, but missed out on the CL after a mid-season collapse and Chelsea winning the CL in one of the most unfortunate circumstances in recent footballing memory - one that was rectified afterwards, so we were the only club which would ever suffer under those unique circumstances. Got to the FA Cup semi-final, but lost, to Chelsea.
2012-2013 - had a great league season, our highest ever points total prior to this year - but juuuuust lost out to Arsenal for that final CL spot.
2013-2014 - aimless drifting. Spent a buttload of money from the Bale sale on players we thought would win us the league. They didn't. 'Spurs will always let you down', came Roy Keane's jibe.
2014-2015 - first season under Poch. Inconsistent, fun to watch, managed to finish 5th. Got to the CC final, but lost to Chelsea.
2015-2016 - Second season under Poch. Fun to watch, mostly consistent, but a horrible end to the season removed any lingering hopes of the title and let Arsenal finish above us again (which they'd been doing for the entirety of the past nine years, incidentally) on the final day.
2016-2017 - third season under Poch. Magnificent to watch, ruthlessly consistent, record points tally by an enormous margin, *still* lost out on the title to an even more consistent Chelsea side, lost in the FA Cup semi final to that same Chelsea side, were ingloriously dumped out of the CL and then lost to Gent in the EL. And, after a season where all the boys said the next step was winning a trophy, we ended up sitting on our hands watching United win the EL and CC, Arsenal with the FA Cup and Chelsea win the league.
As fans, it's easy for us to discard Rose's opinions as so much tattle because of the past three years under Poch bringing gradual progress and a stadium on the horizon. But, even if you ignore the terrible 90's and early-to-mid 2000's, the decade Rose has spent with us has been full - chock full of the sort of chokes, bottles and valiant 'nearly' finishes that signify challenging but not quite succeeding. Them's the facts. So it isn't surprising when Rose mentions us as a 'nearly' club given the way his spell here has gone - and I feel like all you chaps are being a bit disingenuous (no disrespect intended, of course) in talking about why it's *okay* to be a nearly club now (as
@Gutter Boy did, for example) rather than contesting his assertion that we are one. Just my two cents.