Something I don't really get about other teams getting CL football is that we got that for some time, went all the way to the final five years ago... and look where we are now. Arsenal missed out for six years in a row and they are challenging for the title. Of course, it's better to be in than out but there's so much money in the PL at the moment that playing in the CL is not something that sets you apart for ever. It would have been nice to qualify but missing out isn't the end of the world, in my opinion.
It's complicated and nuance is not something football fans/media don't do well
Basically top clubs
- Play in best competitions
- Can buy/pay best amounts
Add in
- PSR/FFP/whatever money spend rules that will always in some ration of income/spend limit clubs
- Sponsorship/merchandising/brand awareness contributes (tv rights, games shown globally, etc.)
So, if you are a top club, you probably have sorted the source of income annually (size of stadium, ticket prices, merch, sponsors. etc.), yes CL is a nice boost but you either already have organic mechanism (United, Pool, Spurs, Arsenal) or you just cheat past it (City, Chelsea)
So how do you become a top club if you aren't?
- Mistake people/media/narrative makes is it's about winning something (and this will drive people crazy, so I'm expecting abuse). That is only a very small part of it, the main part is in addition to your "success" on pitch (win or CL place), you have to increase your income dramatically to stay in the game. Arsenal, United, Pool, Spurs can all "afford" a season or three out of Europe because the non European income is still very high (top 10 in world football)
Lets play this out in real world
- Leicester's owners pumped money into the club and in the space of 5 years they won both the PL & FA cup, are they a big club now? no, they are actually in the championship (and yes they will come back up but their goal will be to survive next season not challenge for anything)
- Why? because that success did not change their income to anything close to competing with the top 6 clubs. When 6 clubs earn more than £250M-£400M a year (every year) than you, it is not something you can overcome, every 3-5 years, they can spend a £1B more on squad than you and still sit in the rules
Villa will be the same, 2-3 years back to competing with West Ham & that tier. And that isn't even getting into can your best players/managers just be poached continuously from you.
This is what people miss about Spurs over the last 2 decades, we fudged up the final step of short term success (trophies) but we have outperformed everybody in setting up the long term success by being able to compete financially (consistently and in the rules)