We are both lucky that we can afford to pay for a season ticket, I am happy to keep paying for it as long as I am enjoying it and it doesn't become a chore.
I pay around 750.00 for my season ticket in the Park Lane lower. I think it's expensive, but I believe I'm getting good value for money at the moment. Let's say we struggled like Villa for a few years, there's no way the club would lower the prices unless the attendances started to dwindle.
For everyone that says "you pay a premium like you should do when you buy a top of the range car", at what point does Premier League football stop becoming a "premium product" and simply become overpriced and a rip off? I just want to gauge opinion. If the average PL season ticket cost over 2 grand, would people still feel the same way?
I'm aware of the business aspect of the equation and understand the importance of selling club level seats to corporate entities. But at the same time, the average man in the street is the one who makes the ground's atmosphere what it is. Go to just about any ground in South America, Italy, Spain, Germany etc, the stands behind the goal are where the noise and atmosphere are generated from. It's equally important to retain those fans also.
Liverpool fans taking action shows the power that football fans have, I believe they went about it in the wrong way but I agree with the sentiment.