Re: Uli Höness on Bayern Munich's season ticket prices
No I agree, but when English teams do well in the CL, we all say there you go, that's proof our league is the strongest. But when we have a couple of bad years, we say it's just a blip. I'm looking more at the quality of the teams, our league has declined a bit in my opinion, although the excitement level is still very high. And from watching a lot of foreign football, I would say Bayern and Dortmund are two of the 4 best teams in Europe, along with Barca and Madrid.
I struggled to buy into the 'our league is the strongest' hype even when English teams were routinely competing in all-English finals, to be honest. For me, the strength of the league is in the home-grown talent it produces, the strength of the supporter experiences and availability of tickets, the equity of distribution of talent across the participating clubs, and its unpredictability. The level of talent on the field, and the money in the league, is secondary to those preliminary factors.
If you evaluate the competing leagues (La Liga, Serie A, Ligue Un, The Premier League and the Bundesliga) using that approach, it quickly becomes apparent that Germany is searing ahead and leaving the rest far behind. Ranked from fifth to first, the state of the various leagues looks like this:
5) In Serie A, the decline of the supporter experience and the series of ongoing sporting scandals, coupled with its loss of a CL place and relative opacity when it comes to governance and accountability, have pushed the league into a state of near-continuous decline that will continue until a widespread revolution occurs that forces clubs to model themselves on the new Juve (club-owned stadium, smart commercial deals, etcetera). In addition, the Italian reluctance to give youth a chance (the clubs are notoriously focused on 'experience' to the relative detriment of ability) means a lot of home-grown talent is wasted, restricting the ability of the clubs to compete with the rest of the continent.
4)In La Liga, the massive inequality between the top two and everybody else is slowly killing the league, with more and more clubs going under and accruing grossly unsustainable debts in order to compete with Barca and Madrid. Home-grown talent is present, but is sold abroad to raise much-needed revenue, which hurts the league as a whole.
3)In the Premier League, the gross lack of homegrown talent emerging through the ranks has forced the clubs to look abroad, and once that happens you see a destructive spiral whereby foreign talents are accrued by the top clubs and used to further their own dominance, which forces the smaller clubs to look abroad to compete, which lessens the opportunities for home-grown players even further. Coupled with the lack of a coherent youth strategy on a national level, the end result is that clubs are forced into a spending game, unable to raise a team based mainly off local, home-grown players (due to the lack of ability among these boys when compared to better-developed products of foreign youth academies) , which automatically drastically restricts the ability to compete with the richest clubs. The only way they can hope to compete (without a sugar-daddy) is by raising ticket prices to ludicrous levels, which results in poorer supporter atmospheres as many people become unable to afford the cost of going to matches. Make no mistake: the one thing keeping the PL artificially afloat is its access to the massive emerging Asian fanbases. That alone is a huge revenue generator, which enables the PL to continue this spending-based competition in lieu of any proper youth generation, local support-building or genuine competition (witness the relative stability of the top four from 2002 to 2010, and the diversity of the winners of the last fifteen PL titles) by securing massive TV and sponsorship deals that dwarf their continental rivals.
2) In Ligue Un, a lot of the basic tools for a great league are present: they produce a lot of home-grown talent, their fan bases are vocal and generally supported by club efforts to keep ticket prices in line with economic realities, and there is a certain diversity among the recent title winners (Marseille, Lille, Montpellier and likely PSG this season, after a long period of OL domination) and European competitors. However, they are still hampered by the high tax rates imposed by the government and by their lack of TV/commercial clout when compared to the Bundesliga or the PL, which can be explained by poor marketing of the appeal of the league and by the continuing trend of the PL and other leagues seizing upon the French league's weakness and snatching away its best talents every year. However, if the taxation issues ease off, I can see the French league massively improving its status, as the money paid for the likes of Benzema, Hazard et al has been re-invested into their youth academies and stadiums (See OL and Lille for examples), which will improve the league's vitality in the long-run and enable it to hold on to its best players for longer periods, which can only be a good thing.
1) Bundesliga - It's provided low ticket prices, high commercial appeal, and fan-based ownership (Barring a few exceptions like Hoffenheim, Wolfsburg and Bayer Leverkusen). It continues to produce masses of youth talent to replace the increasingly fewer players that choose to depart overseas (Holtby's already been forgotten at Schalke as Draxler, Max Meyer et al step up to the plate, the likes of Bittencourt and Schieber are talents that look capable of replacing Gotze and Lewandowski at Dortmund, etcetera) and has fostered a strong national team as a result. It gives chances to local, German coaches (do you really think a club like Dortmund hiring then Mainz boss Klopp would have happened at, say Spurs? Would we have hired then Southampton-boss Adkins to replace Redknapp?). It invests in youth development and modern, fan-friendly stadiums. The clubs have great atmospheres and it is securing record TV deals and commercial sponsorships across the board despite its lack of an Asian market to appeal to (Bayern and Dortmund not withstanding).And it remains one of the most unpredictable leagues in Europe, with Wolfsburg, Dortmund, Werder Bremen, Stuttgart, FC Kaiserslautern and Bayern all winning it in the last decade and a half.
In the long run, its success feels sustainable, independent of a possible collapse of Asian interest, a sudden flight of sugar-daddies or an economic downturn that forces clubs with high ticket prices to witness increasingly empty stadiums. The abundance of youth talent has enabled clubs to spend less on recruiting expensive foreign players, which has allowed them to keep ticket prices low and invest in facilities. This has allowed fans to experience modern amenities at reasonable prices, and has led to incredibly vocal atmospheres at many German stadiums. This looks good on television, and additionally helps the young players perform. Quite possibly under a German coach. This also results in good TV and commercial deals. When a player leaves for big money, the club invests it back into the youth academies or on their good scouting networks. The result is that a lot of talent is spread across a lot of clubs, making the league more competitive and appealing to everyone: TV, commercial sponsors, fans and, in the end, players.
Uli Hoeness is somewhat wrong. The clubs have not kept prices low as a purely altruistic measure. They have done so because a chain of events, starting from an abundance of local talent and ending at ever-increasing TV and commercial deals, has enabled them to reap the rewards of low ticket prices without suffering the ill-effects that would accompany, say, English clubs suddenly lowering their gate revenues in the hyper-competitive, foreign-player based Premier League. The best part is that the German model looks like being a positive spiral: the new TV deals will increase commercial appeal even further, which will allow more investment into youth academies and infrastructure (as well as better foreign buys), which will better the league even further while still keeping ticket prices low, which will lead to great atmospheres, which results in better TV exposure, which leads to better deals, etcetera.
We, on the other hand, need to look at where this endless spending on foreign players, this neglect of our national youth production and this pricing out of the majority of fans amid the reliance on sugar-daddies will leave us. Nowhere good, is my guess. The Asian bubble will not last forever: other sports, other leagues and other entertainment ventures have wised up to the potential of these emerging masses of newly-enriched humanity. The era of PL domination of Asian interest will eventually end. And then, without our artificially inflated revenue streams, I wonder where we will be.