OMG! This article in today's
i urges poorer clubs to focus on set-pieces as a cheap and easy short-cut to success:
Time for football clubs to end their ‘romance and flimflam’ obsession and embrace set pieces
“Could you imagine a company that spends 10 per cent of their time on where 35 per cent of their revenue comes from? That’s what happens in football.” Rasmus Ankersen, Brentford‘s co-director of football and the chairman at FC Midtjylland, believes he has identified one of the sport’s great inefficiencies: the lack of time and care paid to set pieces.
Ankersen knows what investing properly in set pieces can achieve. In 2014/15, FC Midtjylland won the Danish league for the first time in their history. They scored three goals every four games from set pieces. Set pieces – goals from corners and free-kicks, but excluding penalties – accounted for 45 per cent of Midtjylland’s total goals; across the professional game as a whole, they only account for 30 per cent. Set piece prowess won Midtjylland the title.
The same was true for Chelsea in the Premier League last year. Chelsea scored 15 more goals from set pieces than they conceded; Emirates Marketing Project, who came third, only scored two more than they conceded, as Ted Knutson from Stats Bomb has shown. The net difference between the two clubs was greater than Chelsea’s overall superior goal difference, of 11.
Inefficiencies
The puzzle is that more teams do not recognise the worth of set pieces. There is a certain snobbery about goals from set pieces, Ankersen said recently: “People in football tend to feel that a set piece goal is not worth as much as a normal goal, which is obviously romance and flimflam.” More deeply ingrained, perhaps, is the sense that success in set pieces owes more to the vicissitudes of luck rather than skill, and so isn’t worth practising much: a similar belief to England’s traditional approach to penalties.
Set pieces are “up there with the biggest on-field inefficiencies,” says Omar Chaudhuri, head of football intelligence at 21st Club. His research has found that the difference between an elite and average team at set pieces – both when attacking and defending – is typically six to seven points a year. Knutson has found that, as FC Midtjylland show, clubs can improve their output from 0.3 goals per game from set pieces to 0.75: a boost of over 15 extra goals per season.
Set-piece piece proficiency has long been a hallmark of many clubs who have over-performed their budget: Bolton Wanderers under Sam Allardyce, Stoke under Tony Pulis and – at a higher level – Atlético Madrid under Diego Simeone. Wimbledon’s Crazy Gang beat Liverpool in the 1988 FA Cup Final with a header from a free kick.
Opportunity
In an age of financial determinism, set pieces are one area cash does not always get better results. “There’s no real relationship between open play goal difference and set piece conversion,” Chaudhuri explains. As such, set pieces represent a huge opportunity for poorer teams. “Poor quality teams can still be elite set piece teams.”
This is a seminal finding. It suggests that, rather than upgrading your striker, a more cost-effective way to score more goals is to train the entire team to be better at set pieces. FC Midtjylland’s proficiency in set pieces did not owe to luck; it owed to relentless training.
Most teams maybe spend a maximum 10 minutes training set pieces every week,” Ankersen has said. “It doesn’t make sense.” Midtjylland use analytics to work out the most effective set piece routines, and have a ‘set piece lounge’ where players analyse video clips and stats. Brentford, following a similar emphasis on exploiting the game’s inefficiencies, employ a specialist set piece coach.
Given the physiological limits on how much professional footballers can train, clubs have aeons of unused time when, rather than sending their players home to play on their Xboxes, they could be engaged in thinking about how to use set pieces more effectively.
How to improve at set pieces
There remains a huge amount of low-hanging fruit in set pieces. Perhaps most basic of all is ‘screening the keeper’: putting attacking players in the opposition’s defensive wall, so as to prevent the goalkeeper from getting a clear sight of the ball until the ball has passed the wall. And yet many clubs still consistently fail to even take this simple step. Knutson recounts consulting for a professional club, who had a poor output from set pieces and didn’t screen the keeper. A year later, the team still didn’t do so.
In recent years, Sheffield United have also shown what investing in set pieces can achieve. Rather than invariably curl the ball into the box, they have developed an elaborate array of routines from corners and free kicks, as the website Training Ground Guru have explained.
Via stealthy and surprise passes, often to players pulling away from the defensive wall at an opportune time, Sheffield United are regularly able to convert free kicks from outside the box into one-on-one chances against the goalkeeper. It is the sort of routine that too few professional teams seem to complete, let alone spend hours – on both the training ground and the video room – honing. And it works: Sheffield United won League One last season and are only a point off the Championship play-offs.
In the Premier League this season, just seven points separate 12th place from 18th. Over the course of a season, prioritising set pieces – through elite specialist coaches, video analysis and meticulous preparation in training – may be the cheapest way to get the extra points that could prevent relegation, and losing £60 million. If set pieces are the greatest inefficiency in football on the pitch, then they may also be the greatest opportunity, too.
https://inews.co.uk/sport/football/set-pieces-football-fc-midtjylland-efficiency/