The days of being just somewhere people go with stalls and rely on chit chat are gone, people want me, people don't want the spit and sawdust as much. Its like anything for me, you don't adapt, you die, you work to keep only your old guard of customers happy, they die off and you are left with an empty expensive vessel.
I did a small 3 month project for a golf club and for me they are a HUGE indicator on human behaviour and the same applied there, the old guard controlled the evolvement of the golf club, the golf club didn't evolve, the membership was too old, over a 3 year period loads died off and then they had financial issues.