I would think Emirates Marketing Project would have been disappointed to have not won it having clearly been the best side for well over half the season, with the resources they have and the squad they have, I would imagine their fans and people that own them would have been diasppointed.
You may say they won it, but I think it's a combination of them "winning it" and us giving it to them to some extent, although not as bad as last season.
By your logic, you should be tinkled every year that we don't win the league. We gave it to United again.