If Levy does his job it should be something like Nike White Hart Lane.
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New Kit?
- Thread starter THFC6061
- Start date
If Levy does his job it should be something like Nike White Hart Lane.
Lemonade Money
Les Medley
I think you'll be disappointed if you think a sponsor is going to spend £brickloads and then distract from their brand using the words 'White Hart Lane' and probably even 'Lane'.
Rorschach
Sonny Walters
Yeah Nike arena or something like that I imagine, but it will always be WHL to the faithful.
I know. There was even a rumour that the station and at least part of the road would no longer be WHL either.
Lemonade Money
Les Medley
parklane1
Tony Galvin
I agree with you on both points.
Finney Is Back
Luka Modric
Over the last dozen years:
Spurs:
0 league titles,
0 FA Cups,
0 CL trophies,
0 Europa League trophies,
1 League Cup,
2 CL qualifications (incl this year)
Chelsea:
4 league titles,
4 FA Cups,
1 CL trophy,
1 Europa League trophy,
3 League Cups.
That is a total of 13 major trophies.
In addition to the above they have qualified for the Champions League 12 times, going out in the semi finals 5 times and losing in the final once.
Yes this year we have qualified for the CL and they have not. However that is the first time that has ever happened (although admittedly we were royally stuffed by them when they fluked their way to their CL win while we finished 4th).
Over the last dozen years Chelsea are arguably the most successful club in England, ahead even of Man Utd who in the same period have 11 major trophies (5 league titles, 2 FA Cups, 3 League Cups and 1 CL trophy) and have achieved CL qualification 11 times, going out in the semi finals once and losing in the final twice.
When you consider the above, it is a miracle that it appears we are going to pull in close to half of what they will be earning from their kit manufacturer.
Armenia Spur
Steven Caulker
Is it likely Nike will be our principal shirt sponsor too? And thus we'll end up with a sponsorless shirt? One can dream!
DubaiSpur
Ian Walker
Also, comparisons with Chelsea in terms of the size of the kit deal have to consider the fact that they ship 1.65m shirts a year in global sales, according to a report cited somewhere. I'd be willing to wager that we barely ship a quarter of that. Since kit deals make sense for the sponsor in terms of the majority of revenue from kit sales in stores and the like going to them (and they usually end up making a lot more money than they end up paying in terms of the sponsorship deal), it's an achievement that we've managed to secure a deal that is roughly 40 percent of Chelsea's (if the reports are to be believed) while not selling anywhere near that amount of shirts worldwide or experiencing as much success as they have over the last decade.
And let me reiterate that having a 'Nike Arena' wouldn't be anywhere near as horrible as some of the other options in terms of naming rights. Admittedly, though, that's because of my partiality to the Amsterdam ArenA.
And let me reiterate that having a 'Nike Arena' wouldn't be anywhere near as horrible as some of the other options in terms of naming rights. Admittedly, though, that's because of my partiality to the Amsterdam ArenA.
Modric THFC
Jimmy McCormick
I see everyone has completely missed the back that Chelsea have to pay £40m to adidas from breaking their 10 year deal with them.
Anyway our 25m from Nike is pretty standard.
This was the top deals back in February
Anyway our 25m from Nike is pretty standard.
This was the top deals back in February
Finney Is Back
Luka Modric
I see everyone has completely missed the back that Chelsea have to pay £40m to adidas from breaking their 10 year deal with them.
Anyway our 25m from Nike is pretty standard.
This was the top deals back in February
Standard for a regular Champions League club (or Liverpool) yes.... but absolutely huge for a club that has won just a single league Cup and only ever qualified for the CL twice since it's inception.
milo
Jack L. Jones
Which is why we will get less for the naming rights than we would have done if we had moved to a different location
Also, comparisons with Chelsea in terms of the size of the kit deal have to consider the fact that they ship 1.65m shirts a year in global sales, according to a report cited somewhere. I'd be willing to wager that we barely ship a quarter of that. Since kit deals make sense for the sponsor in terms of the majority of revenue from kit sales in stores and the like going to them (and they usually end up making a lot more money than they end up paying in terms of the sponsorship deal), it's an achievement that we've managed to secure a deal that is roughly 40 percent of Chelsea's (if the reports are to be believed) while not selling anywhere near that amount of shirts worldwide or experiencing as much success as they have over the last decade.
And let me reiterate that having a 'Nike Arena' wouldn't be anywhere near as horrible as some of the other options in terms of naming rights. Admittedly, though, that's because of my partiality to the Amsterdam ArenA.
To a warehouse in Russia?
You tend to see the same handful of clubs on display everywhere, though in many cases they are probably fakes. It is a problem that we don't have that kind of distribution. Most of our shipping comes from our own store.
DubaiSpur
Ian Walker
To a warehouse in Russia?
You tend to see the same handful of clubs on display everywhere, though in many cases they are probably fakes. It is a problem that we don't have that kind of distribution. Most of our shipping comes from our own store.
To be fair, Asians and Africans are crazy about Chelsea, for some reason. 'We're racist, we're racist, we're racist, and that's the way we like it, we like it, we like it' doesn't seem to register in Accra, Lagos, Phnom Penh, Ho Chi Minh City and all the other places where the nouveau-riche upper middle class kids buy branded jerseys from the malls and Adidas (now Nike) superstores.
Dr Rosenrosen
Ramon Vega
I don't know about Asia, but the "for some reason" is probably because they had African stars like Drogba, Essien, Obi Mikel, and Kalou in the core of the side for years while they were winning things.
Modric THFC
Jimmy McCormick
I think what you are missing is all media organisations will not be allowed to call it White Hart Lane.
In Ireland when Landsdowne road was knocked down and new stadium built in the exact same site the name died with the old ground. Everyone calls it the Aviva because thats what the media do. Even Upton Park changed names in the last 10 years in popular imagination because the media started calling it the boleyn ground.
Regardless Nike wont care if a few thousand people in London still end up calling it White Hart Lane. 60,000 is nothing compared to the advertising audience of 100s of millions who get to hear the name every week.
And if the reported 25m a year deal is correct thats completely blown Arsenal out of the water from what they get.
http://swissramble.blogspot.ie/2015/09/arsenal-searching-for-hows-and-whys.html
"Similarly, Arsenal’s Emirates deal is also among the highest in the world. The £150 million contract covers a 5-year extension in shirt sponsorship from 2014 to 2019 plus a 7-year extension in stadium naming rights from 2021 to 2028. The club has not divulged how much of the deal is for naming rights, so I have used the straightforward £30 million annual figure, though my own estimate would put the pure shirt sponsorship at around £26 million, which would still be pretty good."
The original Emirates naming rights deals was for 15 years for £42m signed back in 2004. This works out at 2.8m a season.
Finney Is Back
Luka Modric
I saw something posted on another site that stated the Nike kit deal is a minimum of £25 million a season with an increase of £10 million if we qualify for CL group stages. There was then some confusion as to whether once the extra £10 million is triggered via 1 CL qualification the number cannot reduce back to £25 million but would have to remain at £35 million until another CL qualification was secured, at which stage the amount would increase to £45 million and so on.... Sounds a bit far fetched to me but who knows?
