Johnny Ray
Øyvind Leonhardsen
Based on that, I would expect us to use the corporate blue. But HP are paying for it - they make think that colour makes the logo get lost in the shirt.
You're not saying that Liverpool forced this through against the will of the sponsors?
The club / Under Armour would have no say. HP have branding guidelines that dictate exactly how their logo can and cannot be used. They would like have a primary colour, secondary colour and one colour/black version. If navy blue doesn't fit that, then navy blue won't be used.
Edit: their colours are on page 30 of this guide: http://ctl.tpu.ru/files/casebrandbookHP.pdf
No navy blue, but black would make sense.
See Liverpool and Standard Chartered post above for another perspective
You can't compare branding guidelines. Standard Chartered might have scope in their guidelines allowing for modifications like that. They might not even have guidelines. HP do and they spell out exactly how their brand is to be used.
it was part of the negotiations for sure. the modified logo is not used anywhere else.
I know for a fact that my companies branding will always have to be the colour of the specific blue. We have a 100 page document on how our formatting etc should be and what it incorporates. There can be decisions mae outside that scope im sute though especially where millions of pounds are concerned.
I know for a fact that my companies branding will always have to be the colour of the specific blue. We have a 100 page document on how our formatting etc should be and what it incorporates. There can be decisions mae outside that scope im sute though especially where millions of pounds are concerned.
Yeah, surely in deals like these when we're talking some of the biggest and most important sponsorship agreements these companies will make the people involved in making these deals are more the people that wrote the handbooks rather than those that have to read it to figure out what's what.
Caught this shirt with yellow HP logo on the train today. So logo color is allowed to change based on the overall design of the clothes.
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Why would HP be on your bog standard, day to day clothing?
Do we know for sure it's HP?