A) Who says I didn't fulminate vehemently when ours was changed as well? Believe me, I kicked up a fuss then too.
B) However, I didn't hate our new logo quite as much as I hate what Juve have done to their famous crest - because it has at least three elements that kept it roughly in line with our past logos. It has a rooster on a ball, it is navy blue and it has the club's name on it (on versions that aren't on the jerseys, anyway). Juve have *nothing* save for the black and white lettering and the name stuck inelegantly on the top of that stark, lifeless ultramodern 'J'. No animal prancing within a crest, no crown signifying their history...Just a f*cking J.
I know why they've done this - presumably they want to move into real estate and non-football ventures, so they rebranded to make that easier. But it's utterly crap either way.
I dunno... it incorporated the badge shape and the stripes pretty well. Both of our badges have cut out a lot of the fluff to focus on the core elements.
We may think that it lacks character now, but I wonder - how it will be perceived in 5-10 years time after they have created some history with that badge?
Not saying I love it, but I don't see why it's such a huge problem. Times are constantly changing; clubs' badges change with them.