This post in a now defunct threat in 2021 from the always very good
@Surfless
A very relevant post in what is now a very relevant period given the news this week and hits so many great points on the club where it was and in fact shows how impacted then and how it was acknowledged The point bolded is particularly important because not only is it a true statement then, it also more relevant today as we would have competed alot more with out peers had clubs not been cheating.
Right side of history with that post there about being a sustainable and successful club,
I think its a bit crass to say there is no ambition at the top of the club. Ambition is not binary, it is not on, or indeed off. There's levels of ambition, and what is ambitious to one club (Yeovil Town being promoted to the Championship for example) is a step down for others. You cannot say that we are unambitious because we have one of the most expensive and desirable stadia in the world, we have the best training facilities in the country, and whether you care to agree or not, we've regularly competed for honours for the past 15 years, compared to 90% of our peer group. That we have not won something is the difference of a turn of a dice, the flip of a coin, a handball from Sissoko one fateful night.
That we are currently in a transition situation is to be expected - not so long ago Man Utd were in this situation, Arsenal are there now, and we may be headed there. These things happen in football. We did it when we sold Bale. We did it when we sold Gazza. We even did it when we sold Waddle.
So to come back to the original point - we're ambitious, but we're ambitious in a different way to those clubs above us. We've spent years telling people we are not oil funded, years citing the fact that City, Utd, Chelski and Liverpool's owners have a different financial perspective to ours, but what we don't mention when referring to that is the fact that we are generally more ambitious than 14 other clubs in our league. Our record signing spend stands 6th in our league. This signing was made at a time when we were funding a £1bn stadium and subsequently despite the pandemic shutting the stadium we've continued to buy players - yes its slowed, but how would you do without your main source of income for 15 months - would you be ordering the most expensive meal on the menu?
Another way of looking at ambition outside of trophies is to look at how the board have increased the value of the club. And before you say "its not about money its about trophies", don't, as the top five clubs in the land at the moment have got to where they are based on money spent - so in order to compete at the top table we need to be as big in revenue terms as the top five clubs.
In 2012 THFC was worth $564m. 9 years later, we are worth $2.3bn. Our club has quadrupled in value in 9 years. By comparison the gooners were worth $1.3bn in 2012 and now are worth $2.8bn. Barely doubled. Chelsea have trebled in value, to give another comparison. So we are now way closer to the big teams in terms of revenue, which means we are better placed to compete financially.
Whether you like it or not football is a business, and a decade ago we were a long way behind the most successful businesses in our industry. We are now far closer in terms of revenues and profits, and with that in time will come the potential to buy trophies like our competition. Sadly Covid has delayed this, but mark my words, in another 10 years there will be 6 or 7 clubs that will have any hope of competing for silverware, and I am willing to bet we will be one of them. Its the way that things are going, and is why we were at the table with the Super League clubs.