It's
Too add...A quick summary of the main takeaways.
1. People need to realise (accept) that the end of year loss is in the main because of the stadium depreciation (has to be pointed out every year)
2. We are doing as good as anyone in matchday revenue and commercial (only on the increase)
3. We owe more than any club in transfers
4. Cash flow is tightening.
5. So much so that an extra £35m was injected by the owners (this had passed me by)
6. What was highlighted is we are way behind in profit from player trading, a main source of income for other clubs.
The main mantra from the club for sometime (forever?) is we spend what we make. (Needs flagging as often forgotten).
What that means is we have a pie. It's filled with the revenue streams...mainly 1matchday, 2commercial, 3broadcast, 4Uefa, 5sponsorship, 6player trading.
That pie is finite (needs flagging

) and split into transfers and wages (with a little bit of manager cost thrown in).
What the figures of the last accounts tells us is we've gone on a good run of paying out for transfers (as said we owe a load). A side effect is that has squeezed wages down. Remember, the pie is finite.
Planning wise they could probably see this coming,(a squeeze) so looking at income streams...player trading is by far the poorest...so we pivot to younger players with big resale potential plus the bonus we can reduce the wage bill while we are in the early adoption of said strategy.
Besides there is little hope of any owner funding, maybe a bit more from sponsorship. Commercial could keep increasing, match day and TV steady and UEFA depends if we are in it and which competition. So we're chasing the area with biggest potential.
Of course that approach requires patience, and you can do all the filling of the pie to the best of your ability BUT your success is dictated by your manager and the players you buy.
Generally (and ironically)our pie has got bigger and generally we've got worse.
So choices and decisions need to be better...also appears to be an obvious conclusion? (And maybe some have been?)