ricky2tricky4city
Steffen Freund
I think that's the problem they have hinted at. The ST holder just migrates to concession pricing as they reach that age regardless of where they sit. That number has grown massively and the discounts given add up as a headwind to matchday revenue. Plus I think (well they've hinted in the ticketing charter) they think dodgy practices are going on and the name on the ST isn't the person attending, and some profiteering is going on, hence the now monitoring of individual attendance.Are we wealthy? I don’t see that
I see a company with a high turnover that people assume means cash in the bank or wealth
I do fully agree they have got it wrong on concessions. The thing they bro wrong was making it such that once you reach a certain age it instantly means a discount. I thought they only offered that in the north stand and a certain number of them but apparently not
The younger fans problem is another that isn’t an easy fix
The problem in football is the money goes to the players and not the clubs. The players earn more and more whilst most don’t deliver enough to warrant it. That drain on all clubs finances is huge
As I said the other day I'd reduce the concession to Seniors but raise the concession for young adults so it matches at around 33%. Got to get the younger supporter numbers up (they probably spend more once in the ground as well)