They are the Manchester and Liverpool of the Bundesliga combined. They have fantastic merchandising and sponsorship deals in a country with a bigger population than the UK.How are Bayern generating that kind of revenue without the same TV rights deal as PL clubs?
They are the Manchester and Liverpool of the Bundesliga combined. They have fantastic merchandising and sponsorship deals in a country with a bigger population than the UK.
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SwissRamble looked at Bayern's accounts a couple of months ago, THREAD is here
It must be nice to be THE big fish in a league where financial doping just doesn't happen. Probably something to do with the Bundesliga's strict regulations about ownership...something about the fans having a degree of control? Either way, I suppose Bayern get to hoover up whoever breaks through (usually at Dortmund!) without having to pay crazy transfer fees (most of the time) or crazy wages. Like ManU did in the late 90s, I guess.Thanks, very interesting and the part where it states they've made a profit 27 years in a row is incredible or simply creative accounting.
It’s because their owners by their sponsorsThanks, very interesting and the part where it states they've made a profit 27 years in a row is incredible or simply creative accounting.
It’s because their owners by their sponsors
Sure Adidas for example own part of them
It where financial doping just doesn't happen. Probably something to do with the Bundesliga's strict regulations about ownership...something about the fans having a degree of control? Either way, I suppose Bayern get to hoover up whoever breaks through (usually at Dortmund!) without having to pay crazy transfer fees (most of the time) or crazy wages. Like ManU did in the late 90s, I guess.
Of course, Red Bull are challenging that model now. I gather they had to jump through many hoops to get RB Leipzig to work. I'm not exactly a fan of financial doping on principle, but shaking up a hegemony is seldom a bad thing.
Same as Wolfsburg VW and Bayer Leverkusen who aren’t fan ownedThey are majority owned (I believe) by their own sports club with minority ownership by Audi Allianz and Adidas.
German football teams follow the sports club model where the institution itself has special status as a community sports club. The result is they have to be owned at least 51% by the members of that sports club. This is what typically stops the Chelsea and Emirates Marketing Project models because you simply can't just buy out a team and throw money at it.
RB Leipzig is a special case because they bought the playing rights (aka DFB membership) from a very low division team and then created a new club which then used those playing rights hence them being able to own that 51% themselves or in this case 400%.
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I forgot about Wolfsburg but didn't actually know about Bayer.Same as Wolfsburg VW and Bayer Leverkusen who aren’t fan owned
Yeah VW and Bayer ChemicalsI forgot about Wolfsburg but didn't actually know about Bayer.
Thanks.
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It’s because their owners by their sponsors
Sure Adidas for example own part of them
No.
And on the subject of kit manufacturers our deal with Nike if I remember correctly is for around 15 years - £30m/season, which is below all our rivals by a distance. I think Woolwich are getting £45-50m per season.
Has Levy missed a trick here?
New stadium will bring in £50/£60m more minimumI remember a discussion I had with the author of the Swiss Ramble when he had made a statement about the likely increase in revenue for Spurs being £20 million per annum from the new stadium compared to WHL I can't remember his reasoning behind that number, although my suspicion was that it was plucked out of thin air, probably as a comfort blanket to try to grab onto to try to deny on the inevitability of our revenue surpassing theirs.
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And on the subject of kit manufacturers our deal with Nike if I remember correctly is for around 15 years - £30m/season, which is below all our rivals by a distance. I think Woolwich are getting £45-50m per season.
Has Levy missed a trick here?
According to the Beeb our shirt deal with AIA is worth £40m pa over 8 years.
https://www.bbc.co.uk/sport/football/49110767
'It matches the reported £40m-a-year deal Chelsea signed in 2015 with Yokohama tyres.'