Actually I've chatted to a few investors (not particularly those interested in spurs) about this. Concensus of opinion is that Spurs have found more brand exposure and revenue generation from having the "Tottenham Hotspur" brand used in NFL and events broadcasts globally than investors are willing to pay for the naming rights so far. If they ever do a deal for the naming rights it will break the record.
Maybe. I’ve spoken to a few chaps in media and advertising who have said different.
I also used to think when the stadium was first opened we would get 400 million over ten years. But because of our status we would actually only realise around 300 million. We are not Real Madrid. We are not Liverpool. Christ we aren’t even scum. We do not get cl football. Our value is a lot less now than when we should have sold the rights at the beginning. We could have used that money to back a serious manager with serious players. This was around the time of covid when European football was skint and we would have had money to burn and bought players to build a dynasty a la Emirates Marketing Project. But of course we didn’t.
‘Brand awareness’ isn’t money and is not easy to monetise. Do you mean we might sell some more shirts in Ohio and Kansas because they might watch an NFL game at our stadium? Seems pretty tenuous to me.
If i was an ambitious chairman wanting to win things I’d take the actual cash and use that money to raise ‘brand awareness’ by actually winning things. Raise our profile by getting to finals. Being cl regulars.
I was in New York recently. I did see some Spurs merch being worn. But I saw a lot more Liverpool, Arsenal, chelsea and Emirates Marketing Project. Thats just a snap shot and for the record i hardly saw any yanited.
Calling our stadium The Tottenham Hotspur Stadium is small beans worldwide. Who cares? I saw James Blunt once at The Water Rats in Kings Cross. Doesn’t mean I’m going to buy their t shirts.
Real money is better than ‘brand awareness’ you earn ‘ brand awareness’ by being best in your field or serious advertising spending.
we aren’t doing either.