Agreed - there is more to it then that, although people forget in our list we have an academy player who went to Bayern for over 100m and a left winger to madrid who went for 85m. The difference is however, Brentford, Bournemouth & Brighton can afford to play those players as the expectation and pressure is different. Here, whoever steps on the field has to perform from minute one. It means they get less chances which stunts their growth a little bit. We are also near the top of the food chain, meaning we are less likely to be looked at by chelsea/united etc whereas those clubs are a feeding ground and can pick their price. We sell because we want better/more, they dont want to sell so can ask for what they want, and if no-one bids or meets the price they just keep them.