I'm quite excited by it myself.
I certainly don't see the call for safe standing going away any time soon but I think long term it won't be a requirement, I think the customer type is gonna skew heavily towards family groups, I expect at some point there will be a move to offer more rather than charge less (possibly in response to competition from other sports or shows), maybe live music as additional entertainment, a longer day out with more time spent in the stadium buying popcorn and big gulps of course, oh and a quick perusal of the concourse merchandise outlet. The whole thing will be named after a sponsor obviously, offering an image in a 30 second hit at half time isn't enough anymore, advertising needs to be imprinted on your brain, you need to enjoy your day in the "naming rights dome" supporting the "To2enham Fullbars" or something and have that positive memory brand attachment, that's the future (not looking forward to that bit so much).