I think our fanbase have different expectations from the likes of Emirates Marketing Project/Liverpool/Man Utd though. And rightly so generally for financial reasons.
You can be sure though that if those clubs finished in 2nd place and made a decent fist of a title race (though we never really got that close that season), they'd be looking to kick on and win the league next season. Or win something at least.
A lot of our fans seemed happy though to fall back (and not even see it as falling back), as long as we carried on finishing in the top 4. With the general view of the long term.
Which is fine...but we also need to look at least partly to the short and medium term. We're a football club, not (solely) a business. As fans, we're there to watch our team win games and trophies if we can, not sit there comparing our revenues now and 20 years ago or crow about our training ground/ how advanced the technology is in the stadium.
Sometimes you need to seize the moment and strike, make a small gamble for a big payoff. For a while now, we have had opportunities. Times when the opposition flank is exposed and if we just gambled with our troops just a little bit, we could have swept in and really achieved something huge. Instead we've dithered, kept the centre in the centre and ploughed on.
If you'll allow me to indulge my historical geekiness for a second, you don't become a Caesar, a Hannibal, a Napoleon, by always taking the safe option. if you want to really rise to the top, sometimes you have to take that risk. Otherwise you risk missing your shot and being consigned to small print of the history books.