Baleforce
Les Bennett
I don't think there's any hate here.
I can only speak for myself when I say I'm merely bemused that they've conned people into doing what you did there and grouping Audis with "added value" brands.
Audi make very good cars, so do Ford and Volkswagen. BMW and Mercedes make very good cars that people aspire to own.
Take an extreme example with Rolls Royce. A Phantom is a much better car than a Mondeo. It's more comfortable, it's faster, it has a better build quality, etc. But is it £280k better than a Mondeo? I think you'd be hard pushed to justify the extra on that basis alone.
The difference is all in the brand. To a lesser extent this is the same with Mercedes, BMW and Audi in that order. There's an intangible extra in the way owning that car makes you feel and in what it tells people about you.
It's why Tom Ford shirts are worth owning. The guy who makes my every day shirts can cut one exactly the same from equally good material for a third of the price, but if I'm really dressing up for something special - it's Tom Ford all the way.
admittedly, and I say this as a mondeo driver, but (and maybe this just my essex roots coming through) if I could afford a merc or a Beamer, I wouldn't buy one, as with that kind of money I could run something more... well... fun