Baleforce
Arthur Rowe
Think it's fine to run at a loss, but illegal to sell at a loss in order to put competitors out of business.
Amazon etc... Sold at market price but made a loss by spending on marketing branching into new markets etc...
How that relates to city and chelsea though i'm not sure.
amazon actually sold ebooks and hard back new releases for less than they were paying the publishers for them to take customers away from brick and mortar stores
I can't see how thats relevant to Chelsea/City either