Grays_1890
Chris Jones
So lets start with I agree, I just think the ask is extremely ambiguous at a point when the frog has already been boiled
- How would you identify the "right" fans to exempt from premium pricing models (local/UK/age/games attended?)
- How would you police it? (always some asshat that will get the cheap tickets and decide that's his retirement plan)
- Do you just freeze it at this point or do you actually roll back to a previous lower value?
There is something relatively unique to UK football in terms of the generations supporting a club that is threatened here that is probably worth protecting (and to your point the club thinking about). In terms of pragmatism (I'm very guilty of), I don't see a solution for top level clubs
I think its much simpler than that, I think you give more consideration to ST holders who by definition hold a history and loyalty of support. That then by simplicity protects those of all age groups, you don't have to factor much else into the thinking just don't make 6% leaps.
As for the policing as everything is now data and trend lead its not an overly complicated one to fix if there was an appetite, given its one of the top line excuses for the increase I imagine there is not much appetite there to fix TBH.