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Daniel Levy - Chairman

Veeeeeeery interesting that Levy is doing this, attacking some of the criticism head on. If fans had no power he wouldn’t bother, but I think all owners are feeling the pinch a bit and he is trying to get out ahead of it.

Fans have some influence but they can't force joe lewis to buy players from his own pocket or someone to buy the club. As levy said we are selfsustainable.
 
Spurs (and especially Spurs fans) had absolutely nothing whatsoever to do with the ESL ending.

It ended because City and Chelsea pulled out - that meant there were not enough PL teams left to veto any votes against us.
Good on the fans of City and Chelsea and their owners for listening to them....
 
Of course not. It didn't benefit City and Chelsea because they're on cheat mode and it would have levelled the other teams up to them.

If you think that we would have pulled out of that and irreparably damaged our club if the rest were still in it, then I have a bridge you may want to buy....
In what way are Chelsea on cheat mode?
 
I'm not sure why they were ever involved at first, but their business models and what was being proposed were a terrible match. They're both far better off without it and that's why they stayed out.

Mobs managed to get a match delayed with their disgusting behaviour. United are now trying to stop that in order to avoid the fines and increased policing costs they were being threatened with if it continued.
Why were they better off out of it?
 
No more likely than the club reversing the decision after the fan backlash.

You think abramovich is more worried about upsetting the fans than putin? The threat of 20 years in the gulag is quite a motivator, as is poison.

He bought chelsea because putin told him to.
 
Veeeeeeery interesting that Levy is doing this, attacking some of the criticism head on. If fans had no power he wouldn’t bother, but I think all owners are feeling the pinch a bit and he is trying to get out ahead of it.

I'm glad he's put this propaganda vid out, tbh. Fan anger works, and as I keep saying, the club cannot afford to ignore it. Engagement metrics nowadays are key to brand management, and sadly for @parklane1 et al, that means folks online as well as in the stands.

We have the power to change things, and to hold Joe Lewis and his crony to account for being the useless deadweights they are.

I have to admit, I can't bring myself to be too mad at his disingenuous crap today - more important things happened about ten minutes after the club came out with this vid.

But it amuses me how bald his lies are nonetheless - 'I like to do things privately', from a man who commissioned an entire Amazon documentary puff piece about the inner workings of the club that turned into a bit of perfection when fans cottoned to how little the bloke actually knows about football. 'I want to win', from a man who has spent twenty years trying his hardest to avoid ever having to actually back it up, who has cheaped out at every turn and is about to sell the greatest player our academy's produced in near half a century after eight trophyless years with a miserable net spend, while hiring the cheapest replacement he could find, a mid-table wonder fresh from being sacked by Roma...'I care about the club', from a man who tried to move Spurs to Stratford, pushed the disastrous ESL, tried to put ordinary working folks on furlough, and charges the highest ticket prices in the league for continued mediocrity on and off the field and twenty long years of sod all.

You want to win? Prove it. Spend your own money, or more accurately, your boss's money, and get us challenging. Or accept that penny-pinching was, is and always will be the goal, and that you 'care about Spurs' as a line in your boss's portfolio, nothing more.

It also amuses me to see that thousands of responses to the club's tweet about this were simply 'Levy out' - people aren't buying it, Danny boy. And they'll buy it even less when you sell Kane and show what your ambitions actually are - f*ck all.
 
Oh, and there's a bit where he goes 'we haven't even spoken to half the managers we're linked to, trust the process, you should only believe it when it comes from us', which is actually hilarious.

You sacked Mourinho in the middle of April. We are now in the middle of June. 'Spurs expect to have a new manager in 10 days' became 'before the end of the season', then 'within 10 days of the end of the season', to 'before the Euros', to now 'it's official when it's official'.

This was our plan? to spend two months apparently speaking to no one, and then ending up with Paulo Fonseca, mid-table wonder?

Nah. Accept you were shown up by everyone you interviewed when they realized how cheap you really are, Danny boy - even your own mouthpieces, Dan Kilpatrick and Alasdair Gold, aren't buying it.
 
Fans have some influence but they can't force joe lewis to buy players from his own pocket or someone to buy the club. As levy said we are selfsustainable.

I also don’t think I’m suggesting that fans having power means those things would happen. I’m just saying - fans should hold the owners accountable. They should use their voice. Be heard if they can.
 
I also don’t think I’m suggesting that fans having power means those things would happen. I’m just saying - fans should hold the owners accountable. They should use their voice. Be heard if they can.

Accountable for what? When enic took over we were a midtable club in a rundown stadium with a tatty training ground. Now we are considered amongst the elite clubs in europe with arguably the best training ground and stadium. Yes we've had a dip in the last 2 seasons but he is trying to rectify that by bringing in a sporting director and new manager. We've had a lack of trophies but have gotten to finals including the champions league final. For him the premier league and champions league is more important than the domestic cups.

He's made mistakes ofcourse he has. But the club is in a better condition now than when he took over. All self sustained with no financial backing from the owner.
 
Accountable for what? When enic took over we were a midtable club in a rundown stadium with a tatty training ground. Now we are considered amongst the elite clubs in europe with arguably the best training ground and stadium. Yes we've had a dip in the last 2 seasons but he is trying to rectify that by bringing in a sporting director and new manager. We've had a lack of trophies but have gotten to finals including the champions league final. For him the premier league and champions league is more important than the domestic cups.

He's made mistakes ofcourse he has. But the club is in a better condition now than when he took over. All self sustained with no financial backing from the owner.

Accountable, always accountable to the fans that have no other choice but to support this club. This doesn’t mean the fans are his boss, but it does mean that fans should be represented as much as possible.

I’m not arguing against a lot of the good things Levy has done for the club. I’m arguing for the principle that fans as a collective have a voice as a stakeholder in this sport and should be heard. I’m still struggling to understand why that is such a difficult concept to accept for Spurs fans on a fans forum.

I think you’re viewing me as some kind of anti Levy person when I’m not. I’ve repeatedly called out the good he’s done and I’ll question things where I think it’s deserved. I’m not trying to argue that he is all bad at all. I think like everything else in the world it’s complex, and I don’t think it’s black and white that we should just firmly accept fans have no power or that he always knows best.
 
It's shifting all the time with the business model across time
Historically fans paid for tickets and merchandising however growth of sponsorship and global TV rights put bigger importance in large corporate deals.

Things are taking a turn right now with tik tok and Google ads and all the analysis possible behind those though. Fan generated content and sentiment can be tracked in large numbers so it is increasingly a powerful way to influence things now.

So there's an immense power that fans yield now for clubs depending on Big corporate deals. No doubt the single fan would not feel in control except when participating on a tidal wave of comments and sentiment on social media.

It is a different game now and continues to change. I actually think a Global Super League makes more sense than a ESL. Maybe when VR/AR starts to win over physical attendance at games. Imagine goggles tracking your excitement/pain levels during games. It will make it easier for corporate sponsors to see the commercial value... Pain medication pharmaceutical companies will be making a beeline to Levy if he is still around LOL.
If fans had power, football would be a very different game to the one it is.

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Competitive amateur sports is where you need to be. It is still a beautiful game.
I'm a f u c k I n g dinosaur, I loved playing and watching football with my dad and my mates. Dont give a s h I t about pr, merchandising, media presence and what toilet paper a player uses. This was once a beautiful game but we let the moneylenders into the temple.

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So, brand engagement traditionally has been about numbers participating and satisfaction levels.

With the ease of Internet surveys there are a lot more tools to look at global customer sentiment. One of the most popular modern metric is "Net Promoter Score" which measures the difference between Promoters of the brand (will recommend) and Detractors (will not recommend, including the undecided). Its an interesting one to monitor for early warning and action.

However it sometimes can be reduced to a convenient way to judge brand health and customer engagement for management decisions. Based on the twitter flows since the sacking of JM and a tepid up final, I judge that recently our global engagement quality with fans took a nosedive.

The club just sent me a questionnaire a few days ago to determine my awareness of spurs sponsors and reason for it. First time ever, I think they are worried... Coincidence?
Judging by posts here brand engagement seems higher than ever! The pandemic only focused the importance of Spurs to people.

Levy confirms what most had deduced. £200m of cash to spend, or £150m (as we’ve taken out loans), would be the kind of war chest we need to take on the elites. Who delivered this infrastructure to Spurs?


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This is where the cfo and owners need to come into action.

Transfers are assets that are valued across its useful lives and then depreciated yearly. Also owners unlike shareholders can take the decision to run a loss and invest.

The cfo (with the dof) might be savvy enough to put together an inspiring plan that includes more tax savings, lower interest rates and access to government subsidies than we could get if we were profitable.
We just lost £200m in revenue. We don't have £200m to spend, the loans covered our costs. Paying the £175m to the bank of england and £50m to hsbc.

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