More regular CL participation boosts the value of the club. They don’t take money out, but they put relatively little in too, and that’s the issue. Self sustainability works for their strategy, but it doesn’t necessarily benefit us wholly as fans if we want to see the team win the league. They are trying to get as much profit out of their initial investment in the club as possible when they eventually sell it. Any money that goes in is a hit against that. I don’t think he wants CL on the cheap, I think he wants regular European football, with enough CL seasons thrown in, to make the case that Spurs justifies the value ENIC places on it. And this is likely why he cannot countenance volatility in the league. Anything that makes it look like we aren’t consistently one of the top 6 clubs is a hit on that story we tell. We need to be in the conversation when something like the Super League comes up. We need to do the Amazon stuff. We need to act like a multi billion dollar valuation as much as possible.
Where I think the interests of ENIC and the fans may converge is external investment. Which is why I find that so interesting. I wonder how it would work. Eg do they sell 20%? And how much of that 20% do they bank as profit, and how much do they invest in the team, or raise the wage structure? How much do they loosen the ‘self sustainable’ ethos with other partners on board? Do they sell more or less than 20%?
For a quick hypothetical I just did £3bn, 20% of which is 600m. Might not be the value, and they might not need to sell that much. But it would be really interesting to think about what we could do with say half of that money, especially if we have so much headroom for PSR rules.
A lot of that is a fundamentally wrong statement. ENIC (not Levy) does things on a self sustaining model which handicaps the club in ways, however.
- All profit belongs to the owners, and they have put 20+ years of profit (i.e. their own money) into the club, so when people make the "oh, ENIC paid 44M for Spurs, never invest their money in and want to sell for 3.5B" statement, ENIC has paid 44M +every year of profits they put back in +the cash injections (think it was 2). That might anger people but it's the truth (one day I'll not be lazy and do the math, but it will be in the hundreds of millions)
- ENIC/Levy has never been trying to flip the club, and while this stupid narrative has calmed in last few years, there is so much evidence that it was a poor assumption, 1/You don't wait 25 years to flip something, 2/The stadium is ultimate proof, think of it as a house flip, if you knew you were going to sell your house, you would do the bare minimum, not the best renovation the world has seen (you just don't get your money back). The training ground, the stadium, the area regeneration are completely over-invested in and a brick financial decision if your plan was to sell anytime soon
- The club has received bids or at least interest in being purchased before (all the way back to RA), as a business they had to review them (especially when public), they opted not to proceed with any.
The last part is more to the why now, why investors, what they do with money question (and yes, this part is my speculation)
- You have to separate ENIC & Levy, ENIC has been an absentee landlord who was quite happy to (under Lewis) just have Levy appreciate their asset. I suspect with Joe out of the picture, they may care even fudging less. For Levy it's personal (right or wrong, the guy has put his life into this), and he does not have the personal fortune to invest meaningfully into the club.
- The stories are Levy went multiple times in the Lewis era to ask for cash injections (at least 3 were reported on), he got the 150M a few years ago.
- My view (backed by some rumours) is the club is in a good place, we don't need external investors, should we make some decent decisions re managers/players, we could sit in 4th-7th for next 3-5 years, pay down the debt (like Arsenal did) and push on when the debt frees up even more cash. However it is clear we are now actively seeking external investors, some significant portion of that money would absolutely have to be earmarked for squad investment.
Last part as I said is my speculation, but I find it an interesting association that now is the moment Levy has decided to throw out his target of PL & CL winning .. make what you will, but to me it says that investment is probably closer than we think.