SpurMeUp
Les Howe
Yeah, you can proclaim that line in the most proud and protective manner you can muster. I get all the context.
But if I'm the head of a large corporation being asked to fork over megabucks in a naming rights deal and the default consequence is having my company stamped in the same manner Spurs are branded by SO many fans in Europe and globally - 'The Jews' Club' - Unless my business was matzo balls or kosher treats, I'd be giving that deal a wide berth.
I'm not anti-Semitic in the least. Far from it. And I fully comprehend the embrace that Spurs fans extend to members of an abused segment of society. But business is about business. Not good social causes. This whole 'Yid' thing is doing for Spurs what Scottish sectarianism is doing for that nation's clubs. SFA.
Lots of people are committed to keeping the Yid identity alive. Many take it beyond a defensive response to abusive chanting and use it proactively to antagonize other clubs fans. Particularly at away matches.
But a great many care about Spurs eventually winning something. And they'll need proper resources to do that. Clinging to a religion-based identity is never going to allow that to happen.
It's only posts like this and that twit David Baddiel, that have reinvigorated Yid as having any jewish connection. Until recently it had just become a term like Goon. Many loyal Spurs fans had no idea of its history. But when they found out, there is (or should be) pride. Spurs fans showed unity to stand up to racism as one. Something Baddiel might do in his own club.