Finney Is Back
Andy Thompson
I would say that the above probably overplays the average seat price somewhat as it doesn't take enough account of the fact that we have a reasonable number of junior and senior concessions, nor the fact that not too many games are category A games where I think that £77.50 average price point might be close to applying. The corporate offering at Spurs also offers access to all games over the season (including the cup games) so there isn't additional income from that income stream depending on progress in Cup competitions.
I tried to do something like this previously prior to the stadium opening....
I assumed 42,000 season tickets at average price of £1,100. = ~£46 million.
3,000 away fans @ £30 x 19 games = ~£2m
8,000 Corporate seats at average of £4500 per season = ~£36M
8,000 members/general admission @ £60 average x 19 games = ~£9m
= £93 million of ticket revenue for minimum of the 19 PL games only.
Cup games obviously depend on the level of opposition along with what competition we're in and how far we progress.
Let’s assume a reasonably low baseline of 6 games (which assumes we make either CL or Europa group stages each season)
We know that the corporate offering already includes these games so no additional income here.
Use the same £30 average price for 3,000 away fans here x 6 games = ~£500k ,
assume an average 40,000 home fans turn up not including the corporates and a lower average ticket price of £40 per person due to potential for some reduced price games = ~£10m
So that’s another ~£10.5m from 6 cup games.
= £103.5 million per season from corporate, season ticket and general match day ticket revenue based on a 25 game season (+/- £2.5m per game for additional/reduced number of Cup games).
For the catering revenues I think I remember something posted that Spurs were taking £750k per game in food/drink sales in the first few games after WHL was opened. If we assume that figure has held up as being consistent that is £18.75m revenue from the 25 games.
That's a total of ~£122 million of revenue from only the THFC football income stream (profit on this obviously depends on costs for food/drink supplies, catering and service staff, corporate hosts/ex players etc, stewards, cleaning, power, stadium wear and tear maintenance, fan ambassadors, IT Support, security, etc, etc).
I would be interested to know what sort of fee Spurs are charging for the hire of their stadium for additional full stadium events? Whether the model is that we charge a set fee of (e.g) £2 million for event hire or whether Spurs just take a percentage of ticket sales? Also whether the food/drink revenues are split or not? In theory there is close to £6 million of revenue for every (full) event at the stadium assuming the events have similar price points to Spurs football matches. I would've thought that revenue would be split two thirds / one third (at best case for THFC) in favour of the event promoter. So perhaps we could expect another £2 million of revenue per major event.
Assuming a stadium sponsor comes in at about £18 million a year and we managing to attract 10 major events each year then we could be looking at something close to that £160+ million of 'stadium' revenue per season that would give us the highest match day revenue in the World.... and that's before considering smaller corporate type events that use the other spaces in the stadium.
