Finney Is Back
Luka Modric
I would say that the above probably overplays the average seat price somewhat as it doesn't take enough account of the fact that we have a reasonable number of junior and senior concessions, nor the fact that not too many games are category A games where I think that £77.50 average price point might be close to applying. The corporate offering at Spurs also offers access to all games over the season (including the cup games) so there isn't additional income from that income stream depending on progress in Cup competitions.Thought these fag-packet calculations about earnings from the stadium might be fun to share, picked them up from SSC:
"General Admission: 42K-ish ST holders + 9K-ish Members = 51K
There are two elements as I understand it, seat reveunue (almost pure profit) and concession purchases (which I guess is roughly 70% profit after all expenses).
What is the average seat price for General Admission? No idea - three categories of games, seats available at multiple pricing levels - complete guesswork but my ballpark is £75-£80: £77.50 it is
For discretionary spending, I'm going to use a pie and a pint model (P&P), and assume that the average concession spend is exactly that. My guess: average price of P&P = £7+. Profit per head = £5 (at least)
So, the maths: £77.50 (ave seat price) + £5 (ave net profit on food/drink) = £82.50.
Multiply that by 51,000 ...aaaaand we have £4,207,500
Away fans = 3.1K
3.1K multiplied by standard PL away ticket price of £30, plus the P&P of £5 net = £108,500
Premium = 8.5K, maybe creeping towards 9K
Goodness knows! What I have done is reversed this; if 8,700 Premium Members contribute £200 (net) per game (which they surely must), in TOTAL the club is making just over £6 million NET per game.
In addition to the 19 PL games, we have been averaging 9 HOME cup matches (League, FA and CL). So that totals at 28 home games multiplied by £6 million = it's a world record of £168 million (about 10% larger than the current top two matchday earners Real Madrid and Barca).
10 years ago and even 5 years ago our matchday revenue was consistently between £40-£44 million."
And this, of course, totally excludes any earnings from other events that we allow the venue to be used for. As well as the hoped for Grail of a higher stadium sponsorship deal than would have been possible at our old home.
If this is close to being true, then this is the machine that should be able to fund incrased transfer spending maybe from the summer onwards if sustainability has been factored in and reasonable run-time elapsed for confidence to be high enough.
I tried to do something like this previously prior to the stadium opening....
I assumed 42,000 season tickets at average price of £1,100. = ~£46 million.
3,000 away fans @ £30 x 19 games = ~£2m
8,000 Corporate seats at average of £4500 per season = ~£36M
8,000 members/general admission @ £60 average x 19 games = ~£9m
= £93 million of ticket revenue for minimum of the 19 PL games only.
Cup games obviously depend on the level of opposition along with what competition we're in and how far we progress.
Let’s assume a reasonably low baseline of 6 games (which assumes we make either CL or Europa group stages each season)
We know that the corporate offering already includes these games so no additional income here.
Use the same £30 average price for 3,000 away fans here x 6 games = ~£500k ,
assume an average 40,000 home fans turn up not including the corporates and a lower average ticket price of £40 per person due to potential for some reduced price games = ~£10m
So that’s another ~£10.5m from 6 cup games.
= £103.5 million per season from corporate, season ticket and general match day ticket revenue based on a 25 game season (+/- £2.5m per game for additional/reduced number of Cup games).
For the catering revenues I think I remember something posted that Spurs were taking £750k per game in food/drink sales in the first few games after WHL was opened. If we assume that figure has held up as being consistent that is £18.75m revenue from the 25 games.
That's a total of ~£122 million of revenue from only the THFC football income stream (profit on this obviously depends on costs for food/drink supplies, catering and service staff, corporate hosts/ex players etc, stewards, cleaning, power, stadium wear and tear maintenance, fan ambassadors, IT Support, security, etc, etc).
I would be interested to know what sort of fee Spurs are charging for the hire of their stadium for additional full stadium events? Whether the model is that we charge a set fee of (e.g) £2 million for event hire or whether Spurs just take a percentage of ticket sales? Also whether the food/drink revenues are split or not? In theory there is close to £6 million of revenue for every (full) event at the stadium assuming the events have similar price points to Spurs football matches. I would've thought that revenue would be split two thirds / one third (at best case for THFC) in favour of the event promoter. So perhaps we could expect another £2 million of revenue per major event.
Assuming a stadium sponsor comes in at about £18 million a year and we managing to attract 10 major events each year then we could be looking at something close to that £160+ million of 'stadium' revenue per season that would give us the highest match day revenue in the World.... and that's before considering smaller corporate type events that use the other spaces in the stadium.