West Ham's season tickets will cost as little as £289 when they move to the Olympic Stadium in Stratford.
The Hammers will have the cheapest pricing strategy in the Barclays Premier League in a bid to fill the 54,000 capacity stadium when they make the switch for the 2016-17 season.
Co-chairmen David Gold and David Sullivan are using the boost of the enhanced television revenue, which coincides with their move away from Upton Park, to pass on savings to fans. The new TV deal starts in 2016 after Sky and BT agreed to pay more than £5billion for domestic rights and there will be another auction over the summer with overseas broadcasters.
According to a document that will be issued to West Ham fans on Wednesday, every season-ticket band will be reduced when the club move. The lowest priced basic adult season ticket will cost £289, the price for under 16s will be cut to just £99, and a family of four will be able to watch all 19 home games in the top flight for £776.
Disabled season-ticket holders will also see a huge reduction, with prices dropping by up to £205. The news comes just one day after Sportsmail revealed massive price hikes at Emirates Marketing Project. Supporters in City’s East Stand have been been told they will have to fork out £1,750 to watch their team, almost double the £885 they currently pay.
West Ham's vice-chairman Karren Brady said: 'We have always said that the move to our magnificent new stadium would be a game changer for West Ham; a chance to increase revenue, invest in the team and improve our performances on the pitch, but crucially without putting an extra financial burden on the supporters who already come to watch every home match.
'Today's announcement proves that we have kept our promise.'
Football Supporters Federation backed the club's drive and Chair Malcolm Clarke said: 'The FSF strongly believes that top-flight clubs should use their newly-signed media deal to cut ticket prices for both home and away supporters.
'We hope that other clubs follow suit and reduce ticket prices across the board, as West Ham United have done.'
The club also announced a new VIP in homage of the club's most famous sons. With 2016 marking 50 years since since Bobby Moore, Sir Geoff Hurst and Martin Peters lifted the World Cup for England, the '1966 seats' will offer fans impressive views from the halfway line.
In addition, West Ham will donate a seat each to the families of Moore, Hurst and Peters for them to use for a charity of their choice.
The Hammers will be under pressure to fill their new stadium after taking the huge decision to leave Upton Park, where they have played since 1904. Gold and Sullivan have taken a 99-year lease on the Olympic Stadium.
(lowest adult season-ticket price on website, excluding family zone)
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