You do all realise they are in Everton's position and not Emirates Marketing Project's right?
Ever since the Premier League introduced their Profit and Sustainability rules no one can do a Emirates Marketing Project.
This is frequently refered to as Financial Fair Play. That is a UEFA thing. This is a Premier League thing. This is the rules the 209 clubs have come up with themselves.
No club has ever spent more than the Profit and Sustainability rules allows.
The ladder has been pulled up.
Under the rules a team is allowed to make a loss of £105m over any 3 seasons.
So say they want to buy an Ndombele. That's £60m amortised over a 5 year contract. Plus £10m a season on his wages.
Over 3 years in the accounts that one player gives a loss of £66m.
This is why Everton despite unlimited funds by their owners had to cut back on their spending this season.
https://www.theguardian.com/footbal...l-fair-play-killed-everton-in-transfer-window