My gut feeling is if we do indeed buy Soldado and the fact we have already spend 24 mill in getting Paulinho and Chadli....Bale is gone. There is no way in hell or earth Levy would shell out circa 50 mill for those three players without raising the cash somewhere else.
Perhaps ENIC have put their hand in their pocket, speculate to accumulate.
The only way they'll get value from the club is through CL football, the only way they'll get CL football is by improving the squad, spend 50-60m and recoup that over 3-4 years through CL football, stadium rights (which no doubt would be higher for a CL club then a EL club) and revenue from CL games.